Apple has updated its “Close Your Rings” Apple Watch website with short videos and stories detailing how different Apple Watch wearers complete their fitness goals each day.
“Close Your Rings” is Apple’s slogan describing an Apple Watch UI element. It pushes users to move, exercise and stand up by presenting this data as a series of rings to be closed each day.
Apple launched the webpage in February 2018. It has now updated it to include short videos showing how different people incorporate “ring closing” into their lifestyles. There are nine videos and stories in total, focusing on ordinary (albeit impressive) Apple Watch users.
Each one describes a different aspect of the device’s activity features they find compelling.
How Apple Watch makes a difference
One video focuses on a Muay Thai kickboxer, Yoyo, who competes with her boyfriend using the “Activity” competition feature on Apple Watch. “With the competitions feature, I can see my friends moving and exercising,” Yoyo says. “It gets me out of bed.”
Another focuses on a yoga instructor, surfer and DJ, who enjoys the gamified aspect of the Apple Watch. “The rings turn it into a game,” Jessica says. “Even if you’re not trying to hit a target, you close them just for fun.”
Other stories focus on things like the Apple Watch’s data-driven metrics and how it makes it easy to schedule workouts. The videos are all beautifully produced, and pull off the Apple feat of presenting technology as something which can impact lives positively — rather than just focusing on tech spec.
You can check out all the videos on Apple’s dedicated webpage here.
