Shira Ovide, Columnist

U.S.-China Trade War May Finally Be Coming for Apple

The iPhone maker has said little publicly about its potential hit or what steps it might take to mitigate the impact.

Apple has said little publicly about whether it would pass along tariff costs to consumers or absorb them.

Photographer: Qilai Shen/Bloomberg
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Apple Inc. executives have for months been publicly optimistic that everything will turn out fine in the trade battle between the U.S. and China. Well, maybe not.

President Donald Trump on Thursday tweeted — of course — that the U.S. plans to impose a 10% tariff on the remaining $300 billion worth of goods imported from China. Smartphones are among the consumer products that haven’t been subject to earlier tariff rounds, but it’s fair to assume they will be if the U.S. moves ahead with duties on all remaining Chinese imports.