Why AMD powered laptops are a rage in 2019?

In the market for a top-notch laptop? We’re sure you must be at a crossroad. After all, it is a life-changing decision! A buyer is often seen picking sides - should they go for a thin and light device or a good gaming one…? Should they get a laptop with a larger display or smaller one that is easy to carry? A foldable one with touch screen or traditionally styled one… Questions there are aplenty! Such choices make it difficult for anyone to pick the right system.However, when it comes to picking the right processor, one simply cannot go for something that doesn’t meet your needs.
Unlike smartphones where processors can sometimes take a backseat, for laptops, processors play an imperative role in influencing a buyer’s decision. Processors are the brains that determine how fast the device is going to perform. Irrespective of the purpose (be it gaming, lifestyle or work) a laptop buyer’s first matter of concern should be getting the processor right. Now, the big question is which processor to go for?
One company that is bringing high-performance processors to laptops is California based Advanced Micro Devices (AMD). The company has been churning out world-class computer processors since the early 1970s. Founded in 1969 as a Silicon Valley start-up, the AMD journey began with dozens of employees focused on leading-edge semiconductor products. From those modest beginnings, AMD has grown into a global company of 10,000 people, achieving many important industry firsts along the way. AMD today develops high-performance computing and visualization products to solve some of the world’s toughest and most interesting challenges.
In the last year, there have been many firsts from AMD. The chipmaker was the industry's first to make a 7nm process technology gaming GPU in early 2019, and more recently AMD released the world's first 7nm x86 CPU. There has also been an upsurge in number of AMD powered laptops in more recent times from all the major PC manufacturers.
May 2019 marked AMD’s 50th year in operation, with many great products over this time, 2019 saw the introduction of next generation high-performance Ryzen™ processors for the PC, Radeon™ graphics and EPYC™ processors for the data center. With such high-performance chips now in place, now is a good time to look for a notebook powered by AMD. Numerous AMD powered notebooks deliver blazing-fast performance, rich graphics, and long battery life.

The latest AMD powered laptops come with SenseMI Technology, which is a set of learning and adapting features that help the processor customize to you and your applications. This technology helps CPUs optimise power consumption, improve performance and manage clock speed to give you the best possible experience from your PC whether you are a gamer, creator or just use your PC for day to day tasks.
Meet the future of processors – The AMD Ryzen Mobile Processor
The Accelerated Processing Unit (APU) from AMD is a processor that combines leading edge CPU cores with AMD’s performance GPU architecture. These chips are designed for smoother online gaming and can provide responsive, reliable performance and are indeed a future-ready platform. These APUs provide efficient computing performance along with cutting-edge graphics performance at substantial cost-savings to the end-user. An AMD processor also has many task-specific functional blocks such things as video encoding/decoding, security and IO functions which complement the CPU/GPU and improve performance and efficiency.
Pick a laptop that’s best for you - Consumer-centric units

For the gamer: With such an array of powerful peripherals by AMD, picking the right laptop becomes very interesting. If a buyer is looking for a gaming laptop then they must check out the AMD Ryzen™ Mobile processors with Radeon™ Vega to give an impressive performance on the go combined with smooth gaming performance with stunning HD visuals. There is also a way to simply elevate your gaming display experience. There are multiple laptops out there that come with AMD Freesync display technology that helps give a buttery-smooth, snag-free gaming experience. The tech helps one maintain a faster refresh rate, avoiding stuttering & tearing of content.
For working professionals: For people looking to buy a thin and light modern laptop, that won’t be a drag all day, will find the best combination with AMD Ryzen™ Mobile Processors with Radeon™ Vega Graphics. Those who are looking for responsive performance all day long, this combination is perfect for running apps and loading websites quickly and you can enjoy a long battery life to get you through the day.
For those with budgetary constraints: And for the folk on a tight budgetary leash, well, they can find solace in AMD’s entry-level, budget-focused with AMD Athlon™ Mobile and A Series processor with Radeon graphics. This combo is a hot-favourite in the market today as it boosts productivity, enhances multimedia, and improves energy efficiency for a premium PC experience.
What makes AMD processors special?
AMD is indeed a master when it comes to making processors and is focused on improving the efficiency of devices without compromising on form or function. AMD has always aimed to deliver a high level of performance to their customers, so that laptop users today can experience the latest modern features while streaming, gaming or working. Check what popular Bollywood actor Rajkumar Rao has to say about AMD powered laptops:

What sets AMD apart is that it is the only company in the world that works on both high-performance graphics as well as high-performance computing technology. Both, AMD Radeon and the new line of AMD Ryzen processors have changed the game for the better. Whether it is high-performance computing or the leading-edge graphics performance for applications such as Virtual Reality, Augmented Reality, Artificial Intelligence, & cloud workloads - AMD has been able to deliver.
With its powerful CPUs, GPUs and APUs, AMD is indeed driving the world towards high-performance computing, graphics, and visualization technologies by building products for gaming, immersive platforms, and the data center. To know more about some of the AMD products, click here.
Disclaimer:This story has been produced on behalf of AMD by Times Internet’s Spotlight team.