Apple’s Latest Watch Adds Always-On Screen, New Titanium Cases

  • Company drops price of 2017 model to $199 to rival Fitbit
  • Apple Watch Series 5 gets new compass sensor, safety features
Tim Cook talks about the Apple Watch on Sept. 10.Photographer: David Paul Morris/Bloomberg
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Apple Inc. showed off updated Apple Watch models that come in new ceramic and titanium cases and a new always-on screen.

The devices were announced by Apple Watch marketing head Stan Ng during an event at Apple’s Cupertino, California headquarters. The Watch changes are more muted than last year, when Apple added redesigned cases, larger screens, faster processors, and an EKG sensor with the Series 4 line.