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As Apple Improves Its Maps App, Google Responds By Adding A Popular Waze Feature To Google Maps On iOS

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Google is expanding a feature within the Google Maps app on iOS that allows users to report driving incidents on the app.

The reporting feature has been available for Android users since earlier this year. Google Maps iOS users are now also able to report crashes, speed traps and traffic slowdowns directly through the app, in hopes of creating more accurate, real-time data for traffic estimations. Google said the reporting features have been popular with Android users. Google-owned Waze has offered similar features for years.

Drivers will also be able to report objects on road, disabled vehicle, lane closures or construction. Interested users can report these road hazards by tapping the “+” sign on the app, and then selecting “Add a Report.”

Google Maps, once the default maps and navigation app for iOS users, continues to be challenged by consistent improvements to Apple’s own Maps offering.

In a recent update, Apple Maps users can now share their estimated time of arrival with contacts, a feature that is also offered by Waze. Apple has also added a new “Look Around” feature, a direct challenge to Google Maps’ “Street View” offering.

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