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Apple's new AirPods Pro are barely a month old, but they're already so popular that the company is reportedly doubling production

airpods pro
The AirPods Pro Crystal Cox/Business Insider

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Apple is doubling production of its recently launched AirPods Pro wireless earbuds to at least 2 million a month, according to a new report from Nikkei Asian Review.

Apple launched the $250 AirPods Pro on October 30. They offer improved audio, active noise-cancellation, multiple ear tips, and sweat-resistance.

The company is said to have tapped a Chinese supplier called Luxshare-ICT to ramp up its AirPods Pro production.

The United States has been locked in a trade war with China that has resulted in the Trump administration imposing tariffs on Chinese imports, and AirPods are among the Apple products affected.

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Apple did not immediately respond to Business Insider's request for comment.

The report is further evidence that Apple's AirPods have become a massive success for the company — a much-needed hit that's helping the tech giant offset declining iPhone sales. Revenue from iPhone sales decreased yet again in Apple's fiscal fourth quarter, dropping by 9% year-over-year.

But Apple's wearables and services businesses have proved to be a bright spot for the company as revenue from its most profitable product has slowed. Revenue from Apple's wearables, home, and accessories division — the category that includes products like AirPods and the Apple Watch — grew by more than 50% year-over-year, to $6.5 billion.

Apple accounted for 60% of the market for truly wireless earbuds as of the fourth quarter of 2018, according to Counterpoint Research, outpacing rivals like Samsung and Jabra by a long shot.

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Shipments of Apple's AirPods are also expected to double to 60 million units in 2019, fueled by higher-than-expected demand for the AirPods Pro, Bloomberg reported last week.

Apple doesn't break out specific sales numbers for AirPods. But Apple CEO Tim Cook did say on the company's fourth-quarter earnings call that AirPods "just keep hitting new highs."

Apple Tech Crystal Cox
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