Why Apple CEO Tim Cook Invested in a Shower Head

An environmentally friendly shower system gets an upgrade. 

Tim Cook, chief executive officer of Apple Inc., gives a peace sign while arriving for the morning session of the Allen & Co. Media and Technology Conference in Sun Valley, Idaho on July 10, 2019.

Photographer: Patrick T. Fallon/Bloomberg
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Tim Cook rarely invests his time and money in products without the Apple Inc. logo. But when he tried a prototype shower head at his local gym about five years ago, he made an exception.

Philip Winter, who helped create the Nebia shower head, recalls moving to San Francisco in 2014 to get his idea off the ground. The shower head sprays in a way that uses less water, but still keeps people warm. Crafted from materials including aluminum, the system looks like something Apple might design, if it made bathroom hardware.