Apple Stems IPhone Sales Drop in India With Hopes High for 2020
- The iPhone remains a tiny sliver of cost-sensitive market
- Apple putting the pieces in place for an expansionary push
Apple Inc.’s iPhone shipments in India grew 6% in 2019 compared with a 43% decline in the previous year, stabilizing its position in a rare market that still exhibits growth in smartphone demand.
Discounting the iPhone XR by $250 in the middle of the year made it Apple’s best-selling phone in the country, according to Counterpoint Technology Market Research. The fall introduction of the iPhone 11, with a reduced starting price, “helped to gain share during the festive season and in its launch quarter in India,” the researchers added.
In a country where the annual per-capita income barely exceeds $2,100, an iPhone with a four-figure price tag is an out-of-reach aspirational object for most. Apple is having to go up against Android rivals averaging prices below $200 and its market share is correspondingly low: of the roughly 158 million smartphones shipped in India in 2019, Apple sold less than 2 million.