(6:45 P.M. UPDATE: Research in Motion apparently thinks Apple is on to a good thing. The company plans to introduce a BlackBerry with a touch-screen keyboard in the third quarter, according to the blog Boy Genius Report.)
This summer will be an exciting time for AT&T’s cellphone customers as both Apple and Research in Motion are expected to introduce new 3G smart phones which, while stylistically different, will compete ear-to-ear.
AT&T is the sole U.S. distributor of the Apple iPhone, which is popular with mainstream consumers but hasn’t been widely adopted by business customers in part because many e-mail junkies find its on-screen virtual keyboard hard to use. RIM’s BlackBerry models, on the other hand, are famed for their easy-to-use keyboards, and as soon as this summer, AT&T will offer the new BlackBerry Bold, which adds GPS, Wi-Fi and multimedia features to the more spartan traditional ‘Berries.
Which keyboard style is likely to prevail? Ralph de la Vega, the chief executive of AT&T Mobility, told me he just wants to offer customers as many models as possible and let them decide. He predicts a future where mobile devices are sophisticated enough to offer both a virtual and hardware keyboard for consumers who like both. “And that’s not just for top-end phones but low-end phones, too,” he said.
Mr. de la Vega said he doesn’t expect Apple to add a hardware keyboard to the iPhone anytime soon. “I don’t think that is part of the current mentality,” he said.
But he concedes that typing on an iPhone takes some training. “We have a lot of folks who love it, but not everyone feels good about it,” he said. “I have mixed emotions about it. I would prefer they have a better way of typing on the keyboard.”
Of course, AT&T has its bases covered no matter what consumers want. And there is a lot of anticipation about the release of the BlackBerry Bold, which has several enhanced multimedia (read iPhone-like) capabilities, including the ability to play movies in a full-screen mode and more easily download customers’ iTunes music collections.
Ultimately, Mr. de la Vega would prefer to see voice-recognition phones that eliminate the need for a keyboard at all. As he put it, “Why do you need to type in the word ‘pizza,’ and not just say, ‘pizza’?”
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