DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/68650c/the_ipad_what_it) has announced the addition of the "The iPad: What it Means for Graphic Communication Professionals" report to their offering.
This 114-page analysis and guided tour, is an easy-to-read introduction to not just the Apple iPad, but to the concept of the tablet computer itself. One section titled 8 Ways that the iPad Will Affect Print looks at how the iPad and future tablet computers have the potential to displace print and paper in a wide variety of applications.
Welcome to the special report on the Apple iPad, and what it means for the graphic communications industry. It bears mentioning at the outset that this report was largely written on an iPad using Apple's Pages app. Although the final report PDF was created in Adobe InDesign (which does not yet exist for the iPad), as much of this report as possible was in fact created on a mobile device.
This primer report provides a guided tour of the iPad and its interface and features; some early data on its market penetration in a variety of industries, including the printing industry; a lengthy discussion of apps, both from a user and a developer point of view; current and emerging competitors to the iPad; and recommendations and implications for printers, publishers, graphic designers, and other communications providers. One section titled, 8 Ways that the iPad Will Affect Print looks at how the iPad and future tablet computers have the potential to displace print and paper in a wide variety of applications.
One important point to make is that the iPad isn't about the iPad. That is, it's not about the specific device, but rather the general approach to content and the user's changing access to and interaction with content that are important. These issues will become even more important once competing devices appear on the market.
There is also a very real tendency to build up a wall of skepticism and cynicism about new things such as the iPad or any other new technology. And we sympathize; a contrarian mindset has been a hallmark of our analysis since Day One. But there is a difference between being contrarian and just being ornery. Automatically dismissing anything new is just as unproductive and pointless as accepting everything carte blanche. After all, there were many and still are who thought of the Internet itself as just a silly fad. How did that work out?
When we think of the iPad as the greatest thing since sliced bread, while we have always thought that sliced bread was overrated, what we really mean is that the advent of this class of devices has the potential to further change people's relationship with content and how they receive it. As we'll explore throughout this report, the iPad can actually function as a complete information and entertainment center all by itself, that can be used to read books, access the Internet, read news and information, stream TV shows and movies (thanks to a Netflix app that lets subscribers watch movies right on their iPads), watch videos, play music, play games heck, even get work done, thanks to the Apple iWork apps. That's not bad for a first-generation device. Imagine what successive generations will be capable of.
Key Topics Covered:
Introduction
- A History of Tablet Computing
- My Pad or Yours
- The Purpose of this Report
- How This Report Is Organized
- For More Information
1. What the iPad Is...And What It Isn't
2. All About Apps
3. The Publishing Industry Meets the iPad
4. Take Two Tablets and Call Me in the Morning: Competitors to the iPad
5. 8 Ways that the iPad Will Affect Print
6. Conclusions and Recommendations
For more information visit http://www.researchandmarkets.com/research/68650c/the_ipad_what_it