Inkling Launches the “Bible for All Chefs” on iPad

The Professional Chef makes iPad an engaging, interactive culinary learning tool

SAN FRANCISCO--()--The iPad is now a critical part of any aspiring chef’s kitchen tool set. Inkling, creators of the new standard for interactive learning on iPad, has partnered with John Wiley & Sons, Inc. to bring the ultimate cooking resource, The Professional Chef from The Culinary Institute of America (CIA), for the first time to iPad. The app is now available in Apple’s App Store here.

Dubbed “the bible for all chefs” by world-renowned French chef Paul Bocuse, The Professional Chef has trained some of the world’s best chefs for decades and is a staple for any serious cook. Now, rebuilt from the ground up for iPad, it’s even easier for cooking pros and enthusiasts to access 1,200 pages’ worth of beautiful and instructional images, videos, recipes, and methods, exclusively on Inkling.

“The comprehensiveness of The Professional Chef is really stunning,” said Matt MacInnis, Founder and CEO of Inkling. “We’ve moved beyond bite-sized apps into territory that really redefines content in the kitchen. This is just what the iPad was designed for.”

From demonstrating the difference between a roux and a slurry to showing the proper technique for deboning a leg of lamb, Inkling’s edition of The Professional Chef delivers the gold standard for cooking fundamentals with just a tap. More than just another recipe app or digital cookbook, The Professional Chef on Inkling upends the world of digital cooking resources with a suite of features not found anywhere else and makes the iPad as necessary a tool for the serious home cook as the latest state-of-the-art range.

The Professional Chef Features:

  • More than 100 embedded videos designed by CIA instructors to demonstrate professional tips and tricks
  • 850 detailed recipes, tested in the kitchens of the CIA
  • 175 interactive figures that reveal more layers of information, from recipe links to photos
  • Nearly 750 gorgeous and useful photos of ingredients, kitchen tools, cooking methods, and finished dishes
  • Shared notes and highlighting, so users can tap into the collective wisdom of chefs around the world
  • Learning tools that reinforce the basics, like interactive quizzes and a tappable glossary
  • From pasta to grilling, custards to carving, cooks can buy just the individual chapters they need. Each chapter costs $2.99 on inkling.com, and chapter 14 (Soups), is free.

The Inkling edition of The Professional Chef costs $49.99 for the complete book, while chapters cost $2.99 (36 chapters in all), directly from Inkling’s web site, Inkling.com.

The Professional Chef, iPad Edition

The Culinary Institute of America

$49.99 (complete book) or $2.99 (individual chapter)

Available via iTunes or http://www.inkling.com/pro-chef

ABOUT INKLING:

Inkling is reinventing publishing in the era of iPad, and we've started by redefining the textbook. Starting with the world’s best textbooks from leading publishers, Inkling rebuilds each from the ground up into enhanced, engaging and interactive experiences. But it's about more than just textbooks. Look between the lines, and you’ll see a revolution in publishing: a new platform for creating, distributing and consuming interactive learning content. Based in San Francisco, Inkling is backed by Sequoia Capital, and partners with the world's leading educational publishers. For more information, visit www.inkling.com.

ABOUT THE CULINARY INSTITUTE OF AMERICA:

Founded in 1946, The Culinary Institute of America (CIA) is an independent, not-for-profit college offering bachelor’s and associate degrees in culinary arts and baking and pastry arts, as well as certificate programs in culinary arts and wine and beverage studies. A network of more than 40,000 alumni has helped the CIA earn its reputation as the world’s premier culinary college. The CIA, which also offers courses for professionals and food enthusiasts as well as consulting services for the foodservice and hospitality industry, has campuses in Hyde Park, NY; St. Helena, CA; San Antonio, TX; and Singapore.

ABOUT WILEY:

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

Contacts

Inkling
Eric Petitt, 415-975-4430
eric@inkling.com
or
Allison & Partners
Sarah Hahn, 415-277-4912
inkling@allisonpr.com

Release Summary

Inkling, creators of the new standard for interactive learning on iPad, has partnered with John Wiley & Sons, Inc. to bring the ultimate cooking resource, The Professional Chef.

Contacts

Inkling
Eric Petitt, 415-975-4430
eric@inkling.com
or
Allison & Partners
Sarah Hahn, 415-277-4912
inkling@allisonpr.com