The wrong specs

Ben Brooks talking about an article written by Tim Moynihan:

I don’t give a damn about this camera, but I think it offers an interesting glimpse at the market. That is: consumers are looking at the wrong specs. Traditionally in this segment it was all about megapixels, but now it seems to be all about: optical zoom and Wi-Fi. Both are horrible features to care about, let alone to base a decision on.

Ben’s right. Consumers tend to focus on specs far too often when making a decision, but when you focus on the wrong specs, you can’t possibly make an informed choice. Things like Wi-Fi are just part of what you expect to be there — those are features you say “oh, and it has Wi-Fi, right?” when you are ready to buy. That’s after you’ve already investigated all of the important things.