Masters Prestige Seen as Reason IBM Stays While CEO Excluded
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Those watching the Masters Tournament are the reason why International Business Machines Corp. isn’t speaking out about its new chief executive officer possibly breaking the gender barrier at the Augusta National Golf Club.
The tournament draws an audience that includes “every CEO in America,” said Scott O’Neil, president of Madison Square Garden Sports, who added IBM won’t jeopardize its much-desired sponsorship in a battle over membership for Virginia “Ginni” Rometty, the company’s chief since January.