John Browett, Apple's New Head of Retail, Sends Introductory Email to Store Employees

john browett headshotApple's new senior vice president of Retail, John Browett, has introduced himself to Apple Retail employees in an email obtained by IFO Apple Store.

Team,

At last I've officially started at Apple, and it's great to be here. I've had the chance to meet many of you at stores in the U.S. and across Europe, and one of my top priorities for the coming months is to meet many more people on our team around the world.

It's incredibly impressive to be on the inside of Apple Retail. Many of my friends, relatives, and former colleagues have written to tell me how lucky I am to be working with such a great group of people, and I couldn't agree more. While our stores are fantastic and our products are amazing, it really is our people who make the difference in creating the best retail experience.

There will be much more to share in the weeks ahead, and I'm looking forward to meeting everyone over time.

I am thrilled to work with all of you as we build the future of Apple Retail together.

Browett, who joins Apple from British electronics retailer Dixons, started work at Apple on April 20, nearly six months after former retail head Ron Johnson left the company to head up JC Penney's turnaround efforts. Browett was awarded restricted stock units worth more than $60 million as an enticement to stay with the company for the next five years.

Top Rated Comments

peterh988 Avatar
156 months ago
The Dixons influence, coming to an Apple Store near you!

Score: 13 Votes (Like | Disagree)
rdowns Avatar
156 months ago
John Browett was in charge of the #1 WORST RETAILER IN THE ENTIRE UK.

Dixons has more customer service complaints than almost any other company in the UK. Even mentioning the word Dixons gets people rolling their eyes and shaking their heads "no" in the UK. Nobody respects Dixons, because everyone has been burned by Dixons.

So WHAT IN THE WORLD can this guy POSSIBLY do for Apple, except COMPLETELY DESTROY what was once an incredible retailing experience created by Ron Johnson?

John Browett understands Apple & excellent customer service about as much as I understand flying a rocketship to the moon.

And for Tim Cook to hire this guy is just inexcusable. John Browett should not be allowed to even put one finger on the Apple brand. He is poison. Someone has got to get rid of this guy before he destroys everything.


Thanks you for your rant. I'll take Tim Cook's judgement over yours any day.
Score: 12 Votes (Like | Disagree)
scotty321 Avatar
156 months ago
John Browett was in charge of the #1 WORST RETAILER IN THE ENTIRE UK.

Dixons has more customer service complaints than almost any other company in the UK. Even mentioning the word Dixons gets people rolling their eyes and shaking their heads "no" in the UK. Nobody respects Dixons, because everyone has been burned by Dixons.

So WHAT IN THE WORLD can this guy POSSIBLY do for Apple, except COMPLETELY DESTROY what was once an incredible retailing experience created by Ron Johnson?

John Browett understands Apple & excellent customer service about as much as I understand flying a rocketship to the moon.

And for Tim Cook to hire this guy is just inexcusable. John Browett should not be allowed to even put one finger on the Apple brand. He is poison. Someone has got to get rid of this guy before he destroys everything.
Score: 9 Votes (Like | Disagree)
WannaGoMac Avatar
156 months ago
Here's hoping he doesn't screw up a good thing...
Score: 7 Votes (Like | Disagree)
basesloaded190 Avatar
156 months ago
Wrong photo?

No?
http://www.apple.com/pr/bios/john-browett.html
Score: 6 Votes (Like | Disagree)
rdowns Avatar
156 months ago
I just Googled 'uk worst electronic retailer' - the first named store was Dixons, third hit from the top. Try it for yourself.


And I just googled best uk electronics retailer and Best Buy was first and Dixon's third. :rolleyes:
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...
maxresdefault

The MacRumors Show: Apple's iPad Event Finally Announced!

Friday April 26, 2024 8:31 am PDT by
On this week's episode of The MacRumors Show, we discuss the announcement of Apple's upcoming "Let loose" event, where the company is widely expected to announce new iPad models and accessories. Subscribe to The MacRumors Show YouTube channel for more videos Apple's event invite shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Apple CEO Tim...
ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...