BETA
This is a BETA experience. You may opt-out by clicking here

More From Forbes

Edit Story

Apple: TV Launch Coming?

This article is more than 10 years old.

Apple CEO Tim Cook joked at his recent appearance at the D: All Things Digital conference that he had decided to "double down on secrecy" when it comes to products under development at the company.

As it happens, there is remarkable lack of agreement on what Cook will announce when he takes to the stage next Monday morning at the 2012 Worldwide Developers Conference in San Francisco.

Jefferies analyst Peter Misek thinks the company could surprise the Street and announce a move into the TV business. He contends in a research note that Hon Hai has already begun production, and that an Apple TV will launch in the second half of 2012. He also says that both AT&T and Verizon are testing the new TV in their labs, and that Rogers, Deutsche Telekom and France Telecom likewise are testing the new TV.

Is it true? We'll find out Monday.