Though it has been widely available for only a few days, mounting complaints over Apple’s new mapping application, seen as a poor substitute for the Google Maps application that it replaces, are tarnishing the launch of the iPhone5. The episode is clearly a rare misstep by a company whose obsession for delivering outstanding product functionality is legendary. Indeed, CEO Tim Cook quickly and publicly issued an apology.
Why Apple Made the Right Call on Apple Maps
Getting control over maps is a strategic imperative, no matter the cost.
October 05, 2012
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.