Nokia Pokes at Apple Maps Errors to Seek Navigation Sales
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As Apple Inc. faces consumer scorn over errors by the iPhone’s navigation software, Finnish rival Nokia Oyj is seeking to seize the opportunity by touting the reliability of the digital maps it has spent billions crafting.
The company, struggling to win back smartphone customers lost to the iPhone, is poking at Apple in social-media and blog postings claiming map superiority, while promoting location features in ads for its latest devices. Nokia is betting that the critique Apple has received will highlight the advantage it has gained through years of investing in its maps, said Michael Halbherr, head of Nokia’s location and commerce unit.