Apple CEO Tim Cook and a team of Apple executives will be holding their much-anticipated “iPad mini” special media event today, October 23rd, at 10am PDT/ 1pm EDT (more dates and times below).
The special event will take place at the California Theatre in San Jose, California.
It is widely expected that the “iPad mini” will be unveiled today, possibly accompanied by a 13-inch MacBook pro with Retina display, iTunes 11 (built from the ground up), Mac mini, iBooks 3, and even the new iMac!
Apple is live streaming the event (see related articles below). MacDailyNews will offer live notes during Tim Cook and company’s special media event presentation right here on this page. So, just bookmark this page and we’ll see you here!
Live notes from Apple’s special media event in reverse chronological order:
• Cook: Thanks for joining us. End of event.
• Cook thanks teams at Apple for working so hard to create all of Apple’s products (except, maybe, for the Maps team; whereabouts unknown)
• Cook retakes stage, recaps Apple’s 2012: “Yes, it has been a truly prolific year of innovation for Apple.”
• 2:10PM EDT: AAPL, -$10.10 (1.59%) to $623.93
• iPad mini and 4th gen iPad: Pre order this Friday, ships Nov. 2; iPad mini and iPad (4th gen) cellular versions ship about 2 weeks later.
• iPad (4th gen) starts at $499
• iPad 2 starts at $399
• iPad mini 16GB, Wi-Fi: US$329.
• iPad mini: “Every inch an iPad.”
• iPad mini video now being show: Jonathan Ive’s own version of RDF (this one works) now on display: “Al-u-minimum.”
• iPad mini: Dual-core A5 processor, FaceTime HD front-side camera, 5MP iSight camera on rear, 4G LTE, 2X faster Wi-Fi, Lightning connector, 10-hour battery life
• iPad mini: 257,000 apps designed for iPad and iPad mini vs. scaled up phone apps for Android tabelts
• iPad mini is 50% larger for surfing the Web in portrait; 67% larger to surf the Web in landscape
• iPad mini vs. 7-inch Android tablet: 21.9 sq. in. for Android, 29.6 sq. in. for iPad mini is over 35% larger screen area
• Thin and light and over 275,000 apps
• iPad mini is not a dumbed-down, tiny screen, consumption-only tablet;
• 7.9-inch screen (diagonal), 1024×768 – no apps need to be rewritten; everything works unchanged
• Screen size is very important
• comes in black or white
• thin as a pencil, light as a pad of paper
• 7.2 mm thin, 0.68 lbs.
• Apple unveils iPad mini:
• 4th gen iPad 16GB, Wi-Fi still US$499 – twice the performance at the same price
• 10-hour battery life; 2X faster Wi-Fi; FaceTime HD camera upgrade; Lightning connector; new cables Lightning to HDMI, to VGA, to SD Card
• Schiller: We’re so far ahead, I can’t even see the competition in the rearview mirror.
• Apple unveils the iPad (4th gen) with A6X processor.
• Phil Schiller retakes stage
• New iPad is the fastest-selling iPad of all time and the best-selling tablet in the world
• Cook: With iPad, “we are just getting started.”
• 94% of Fortune 500 companies are testing or deploying iPad
• iBooks Author available today: free download via App Store
• New iBooks Author version: Can use your own fonts; can insert mathematical expressions into books; multi-touch widgets, new templates; easy to update books
• Over 2500 U.S. schools now use iBooks textbooks
• Cook: These [iBooks textbooks] are enough to make you be a kid again
• iBooks textbooks are now available for 80% of the U.S. high school core curriculum
• iBook Author makes it easy to create textbooks
• Cook: People love their iPads.
• 2 weeks ago, Apple sold their 100 millionth iPad; 100 million in 2.5 years (unprecedented for a new product in a new category)
• Cook takes stage: “I’d like to talk about iPad.”
• 27-inch iMacs ship in December
• 21.5-inch, 2.7GHz i5 starts at $1299; ships in November
• OS resides on Flash and your Mac notes your often-used software and places it on the Flash drive; makes use up to 4X faster in practice
• Apple Fusion Drive: 128GB Flash storage plus a 1-3 TB hard drive – “fused” into one logical volume via software
• Intel Core i5 or i7, NVIDIA Kepler graphics, up to 32GB RAM
• New iMac (8th gen)c: 5mm thin at edge:
• $999 for Mac mini Server; all models ship today
• New Mac mini: Intel Core i5 or i7 – starts at US$599
• Mac mini: same case, upgraded inside
• Old MacBook Pro still being sold – starts at $1199
• New television ad for the 13-inch MacBook Pro being shown
• Starts at US$1699, shipping today
• Up to 7 hours battery life
• Intel Core i5 or i7
• Assymetric Lithium Battery technology
• Dual microphones, backlit keyboard, even better stereo speakers
• Pixelmator gets shout out from Schiller!
• 2560×1600 resolution, over 4 million pixels: The worlds 2nd highest resolution notebook ever (next to Apple’s 15-inch MacBook Pro)
• 20% thinner, 4X number of pixels, just 3.57 pounds; the lightest MacBook Pro ever
• Apple unveils new 13-inch (13.3″ diagonal) MacBook Pro with Retina display
• Apple’s #1 selling Mac is the 13-inch MacBook Pro
• Schiller: Very big day for the Mac
• Phil Schiller takes stage
• Cook: We are not standing still. We will continue innovating with the Mac.
• Mac is #1 desktop and #1 notebook in the U.S.
• Mac consistently named #1 in customer satisfaction and reliability
• Macintosh outgrew PC market for the last 6 years straight
• New iBooks is available today – free download in App Store
• Support for Korean, Chinese, Japanese
• Integrated Twitter, Facebook sharing of passages from books
• Apple announces new version on iBooks with continuous scrolling
• iBooks: Over 1.5 million books now on iBookstore; over 400 million books downloaded
• Apple has paid over $6.5 billion to developers
• 35 billion apps now downloaded from App Store
• 275,000 iPad apps in App Store now
• Shared Photo Stream: Over 70 million photos shared already
• 160 million Game Center accounts
• iMessage passes 300 billion messages int he last year; 28,000 messages sent per second
• Cook reviews Documents in the Cloud: 125 million documents used by customers in the Cloud
• Cook: iOS 6 now on 200 million in just first month
• Cook really loves the world “incredible,” but wildly over-emphasizing/half-whispering the word isn’t some magic way to invoke Steve’s RDF
• Video of iPhone 5 launch excitement from Apple retail Stores around the world
• Recap of iPhone 5 success: Over 5 million units sold in first weekend
• It’s great to be back in the California Theatre
• Apple CEO Tim Cook takes the stage…
• 09:51AM PDT: Apple’s online/Apple TV multi-camera live stream has begun:
• 12:51PM EDT: AAPL: -$4.90 (0.77%) to $629.13
Related articles:
Apple to stream special event online via Safari for Mac, iPhone, iPad, iPod touch and via Apple TV starting at 10am PDT – October 23, 2012
Apple to stream today’s ‘iPad mini’ event live to Apple TV – October 23, 2012
While the left nut is tingling in anticipation, Mr. Ballmer’s right nut is feeling droopy fearing that the iPad mini will reduce the Surface launch to a non-event.
Droopy is good, also one of Tex Avery’s funniest characters.
Microsoft Surface is totally f***ed!!!
Nexus 7 is DOA!!!
RIM PlayBook is in the dumpster!!!!
Android is screwed!!!!
+1 to all the above!
So, what you are saying, BLN, is that there is a disconnect in the angle of the dangle?
Perhaps gravity is drawing Ballmer down to the Surface?
Here is the menu for our 5-star crow dish prepared by Chef Daniel Boulud Crowbar:
Starters
Crow de shrimp with lettuce on a bed of crow feet
Main course
Crow pie with lashings of crow sauce accompanied by crow potatoes
Dessert
Ice cream crow flambeed over a dash of crow whiskey
Drinks
Crow with a twist of lime
Sweets
Crow chocolate with sprinklings of crow droppings
I still wonder why macdailynews puts events in reverse chronological order. It is very annoying
So when you reload the browser, you don’t have to scroll down to see the newest entries. Duh.
and when you can only check the page every 30 minutes or so… (You know this thing called work…) you have to scroll DOWN to the bottom to read the article correctly.
you find out there is a new product BEFORE you even see the first thing they post leading up to the new stuff… and since you have to refresh the page to see anything new, you read the lines leading up to the new product, hit refresh… and see the specs of the new product, now you have to scroll DOWN further to see the new product.
it’s backwards, it’s stupid. It’s like watching a movie backwards, in chunks.
we read top to bottom, not bottom to top. MDN does it backwards, other sites do it correctly. it’s just easier on MDN to post that way.
thats why many of us LEAVE MDN to find out what happens at these events… I bookmark other sites that have a clue about posting these type of events.
at least today we can watch the stream ourselves.
It is also easier for everyone that cannot continually check the page. They can reload and just keep scrolling down.
Oh i’m excited!!!
I want an ipad mini!!!
Q: What is Black & White, and Red all over?
A: The new iPad mini
Okay, it’s Read all over. But that would spoil the joke.
Actually you’re rith on both accounts, it does come in both Black & White.
Derek Currie says it’s not coming. So even though I just saw it on my AppleTV, I know that it’s not real. Because Derek Currie is always right. Trolls are never wrong.
I hope they don’t announce an iPad mini just so I can have some confidence in Apple being secretive as they once were
Has anybody iCaled all the times MND called a 7″ tablet the worst idea since “stay together for the kids”? 🙂
All the naysayers will be proven wrong today about the 7-8″ iPad. Wouldn’t it be nice if Cook had something from Jobs write before his death of his approval of this idea? On the other hand Cook is now the CEO and had Jobs full support to be his own CEO and not worry about what Jobs would have done. Wow a fun morning ahead on my Apple TV watching this Apple Event!
Do something different… today it’s live… we don’t need a traditional ‘coverage’. Do takes or something not Engadget/Gizmodo/Laporte/Cnet…
Live coverage—like the old days! Bravo Apple!
Like the 8GB of RAM being standard finally!
Oh man, Apple TV and online both are having problems keeping up with the stream. Must be being viewed by a LOT of people!
Interesting to find out what’s been said about Pixelmator. It’s a near unusable buggy little beast on my MBP.
that iMac is INSANE.. WOW… sick… totally killer… apple is really pulling away from the competition
Does look nice. My 27 inch iMac is about nine months old and looks great. I don’t really need a thinner iMac. I’m not sure what that’s all about? I do wonder if you can even replace your own memory now?
Plus they kicked the price up. Margins, margins, margins.
When they took the back off to show us the innards.. I noticed that also.
Looks like the RAM is just above the Power cord on the back. Meaning tear it ALL apart to get to the RAM.
Or in other words… Order from Apple at time of purchase, for a small Fortune….
update:
Performance tab of the new iMac at Apple.com:
“Or add more memory to the 27-inch model yourself by popping open the easy-to-access memory panel on the back.”
so the 21.5″ are at time of purchase, 27″ can still upgrade for cheap on your own…
During the presentation, I spotted a perforated panel just above the power connector and underneath the hinge. They just relocated the access from the bottom center of the chin.
wasn’t that on a 27 though?
the apple site specifically mentions the upgradability on the 27″ only…
Time will tell. we’ll know next month.
Looks like no optical drive at all… no room
Yeah… Bad idea apple.
I understand the removal from the MacBook.
Desktop….. Bad idea. Oh sure, we sell a USB drive… To burn a USB slot.
The SuperDrive on a desktop is used a lot. I use it daily… And I have no extra USB slots left anymore. But now I can buy a bigger external USB hub!!!
Fusion drive, love it.
Sd card on back… Ugh.
Not 100% sure, but looked like the ram, no longer user upgradable either… See where it was placed? Not on bottom anymore.. That’s not a good idea, apple charges a fortune for ram.
Get a USB hub. It’s not difficult.
I haven’t used the optical drive in my iMac in ages, go ahead and kill it. If it means having a machine thats that thin and sexy, I’m in.
I have a hub, with the new iMac I’d need a BIGGER hub.
And yes, people still use DVD drives.
My niece is given a dozen Dvd’s a week at school, for her class….
Still use my PC for the blu ray ripping etc. DVD is going away, but its still used.
Yeah I know, external drive… But still a pain to use. Great more desk space taken up.
A dozen DVDs a week per student really adds up!?! Why doesn’t the school either post the info for download (secure ftp) or use USB thumb drives?
Smaller school, it’s just for one class. (She’s going for 1 year, then transferring to a Music school in Tennessee somewhere)
and a Dozen a week was a little overboard. I know she called me last week and it was 3, she wanted to copy them. probably won’t get more disks till next week or later. they contain vids, audio and classroom stuff, turn them back in when done.
Download them… yeah, 4-8GB disks, by 30+ students at the local internet Cafe or at home. Both of which would be hitting a limit at some point.
the Disks are to allow them access at any time any where with no need to download 30-40GB of data onto their computer. and then have them manage the storage…
Stream it? sure, but now you require them to have internet access.
Flash drives.. now you are talking EASY way to add a virus/malware to the school.
Hand me a Flash drive for me to access the stuff on it. Even if it’s “password” protected… I’d be able to modify the contents before I turn it back in. Or modify someone else’s drive…
And besides, she gets Demo CD/DVD’s from classmates etc.
With respect to the optical drive, I think you are more the exception than the rule. I can count on one hand the number of times either myself or one of my coworkers have used their optical drives in the last year.
It no longer deserves to be a prime-time feature. Good riddance, I say.
just yesterday, was given 4 DVD’s for training.
course, i ripped them… for my own personal viewing on my iPad etc, but the 45 other people I work with… use the optical drive.
I agree the Optical drive is going away, but NOT on the desktop… Laptop yes.
not everyone has access to high speed internet to download everything.
(I don’t) but many people are on a LIMITED GB plan for their internet.
I use a USB Pioneer DVD burner costs $50 I believe. I plug it in, use it, and then unplug it to let it collect dust on a shelf before needing it again. (It doesn’t need to be built-in for me.)
I use my drive almost daily. it would be easier to just keep it plugged in.
but, the ONLY thing talked about today i want… the MBPr 13″
i’m a year or two away from buying a new iMac so it really doesn’t matter.
Me too. Have not touched it in months. Reminds me of the complaints when the floppy drive went away. You can buy the lateat and greatest externals cheaply. And if you get a disk stuck you can pry it out. I say hurray to Apple. I am getting the new 27″ with the new hybrid drive no matter what the price. Merry Xmas to me.
Floppy went away due to storage capacity.
CD replaced the floppy. (650/700mb vs 1.44mb)
DVD replaced the CD
Blu Ray replaced the DVD, but Apple skipped Blu Ray.
Flash is slowly replacing HD drives. once Flash is cheap, HD’s are worthless.
Streaming does not replace Blu Ray though…
Stream that new movie you got from iTunes. but you can’t get the extras… nor the alternate endings, not the commentary, list goes on.
Optical drives will still be used for years. Always a use, always legacy stuff.
Just cause you can’t think of any reason.. doesn’t mean there are no uses.
(Just ripped 7 movies today…)
Anybody else having issues watching the live event on ipad with iOS6? Mine is just showing a black screen.
Watched it on my Apple TV 2nd Gen.
Vid kept having hiccups.. only stopped completely once though. (for like 5 seconds)
overall it streamed fine, blurry at times while it adjusted the stream. I assume a TON of people were live streaming it… so I kinda expected the issues.
Fusion drive – killer idea. Copycats are hard at work now.
Seagate momentus xt drive.
Wouldn’t surprise me if the fusion drive is made by seagate.
“• 27-inch iMacs ship in December”
Merry Christmas to me!
Merry Christmas to me!
Actually, this one’s for work, but retiring my 2004 G5 will be a pleasure. (though it still works just as well, all this new software can be kinda pokey!) This has been a long summer of waiting.
Dittos here on that purchase!
HOLY SHIT, iPAD 4 WITH A6X! WOW!!!!
Whoa…. iPad 4….. After 6 months. Ouch.
Yeah, that I’m not happy about. 1-year refresh cycles have certain trust factor built into them, I just got a 3 a mere 3 months ago, and now the tech has already been replaced, a full 6 months before I expected. I do feel a bit burned by that.
I only upgrade every other refresh at best, so no worries for me. My 3rd generation iPad is still working (I just checked). The 5th generation iPad will be the next big leap. I think of this the same way I did the iPhone 4s. I skipped it and waited for the 5.
My 3rd Gen iPad just cried. Had to comfort it and tell it i’m ok with it being “old”
I’ll prob wait to get an iPad 5 also.
Although my iPad 2 that I have not sold yet… just took a dive in value. I knew I should have sold it last week.
Yeah, I skipped the iPad 2 (as I had the original). I don’t think many of us believed that there would be a refresh 4th gen already, so would have been hard to know to sell it before this event.
You’re right, the iPad 2 value probably just dropped quite a bit. 🙁
The tech has not been replaced. Your device will work just as well as before you know. I am on iPhone 5, have upgraded every two years since standing in line with Woz for the original. I do not mind being a bit behind for a year or so. I still have a great experience with each. I suggest you go droid. Of course they never have new tech to make you feel badly.
actually, it has been replaced… the iPad 3 is dead after 6 months.
Look at Apple’s site.
iPad Mini, iPad 2, iPad 4.
the iPad 2 is still alive… Apple should have killed the 2, put the 3 in the $399 slot.
You’re missing the point. It’s not as if I believe my 3 is suddenly obsolete. The issue is, when I new model comes out, the value of the preceding model drops. I paid the premium for the ‘latest and greatest’ spec less than 3 months ago, with the expectation that the device still had at least 9 months to be at that position. That amount of time would have been too long to ‘wait for the new one’, while 3 months would have given me pause. I know tech is always changing, but we have become accustomed to 12-month (or longer) product cycles. Having a twice as fast device at the same price point introduced so quickly is just annoying, and I am certain that I am not alone in that.
“I paid the premium for the ‘latest and greatest’ spec less than 3 months ago, with the expectation that the device still had at least 9 months to be at that position. That amount of time would have been too long to ‘wait for the new one’, while 3 months would have given me pause.”
EXACTLY.
Strangermode, you are not alone, there are plenty of plonkers that can’t grasp the concept that consumer electronics become obsolete quickly.
The timing of the upgrade (along with the new iPad mini, iMac, Mac mini and MacBook) was designed to pull the rug out from underneath M$’s new Superfluous tablet, and the iPad update was timed to quickly drive adoption of the new connector standard before Christmas, and is NOT Apple changing to a 6 month update cycle.
Besides, used iPads are commanding a goodly price on Craigslist. If you can afford to have the latest greatest take the hit and buy the new one. Then people will like you more, you have my personal guarantee.
First of all, fuck you for calling me a “plonker”. I don’t appreciate the unsolicited insult, but since you want to take it to that level, I’ll be happy to join you.
Perhaps you should work a bit at your reading comprehension skills, so that wen you reply to someone, you don’t come off as a complete pillock.
I not only know and grasp the concept of quick technology refresh cycles, I even referenced it in the very post you replied to. Go ahead and re-read it again, Jr. See if you can find it… I’ll wait..
OK, did you find it? If so, good job! If not, time to re-enroll in grade 1 and start over again.
Now, since you so completely missed the point of what I was saying so drastically that it means your IQ might just be double-digit, I’m going to have to go have a think as to how I can break it down in to terms that a simpleton like you can grasp. But first, I have to run some errands, and have dinner with the Mrs. I’ll be back later to continue your education. In the meantime, study up on this http://www.k5learning.com/reading/reading-comprehension
Apple will never introduce an iPad mini……..wait………whoa…..what? Schiller is on stage with one now?
Noooooooooooooooooooooooooooooooooooooo!
Where’s the ITUNES??????????????????????????
Damn! $329? Seems awfully high. I guess they did their homework and decided to make it this high to keep margins up? But it doesn’t seem like it will really compete in the 7 inch tablet market. The street doesn’t seem to like it, stock is going down. But we’ll see. I was sure hoping for $299. It seems like that would’ve been the sweet spot to bring in consumers and keep up margins. Time will tell.
Agree!
yeah I saw that… It will sell.
Everyone was saying $250. Now watch the attacks….
oh and I called it a while back 😉
it’s NOT 7.85″ lmao. Just wait for the attacks on apple for it not being the 7.85″ the media “knew” it was.
$5 says they claim Apple changed the size from 7.85″ to 7.9″ recently. or the actual measurements are not 7.9″ but like 7.89″ or something.
anything to bash apple.
What the hell are you talking about?
guess I can do research for ya….
If I post any more links… MDN will just ignore my post and nobody would see it.
Do research for once.
a month ago I posted a comment saying the iPad mini would NOT be 7.85″ like EVERY news story said it would be… and that when Apple announces it as a different size… they would attack Apple for misleading them.
the attacks on Apple… will be from Google, Samsung Amazon etc. (Or Android fanboy’s) claiming that Apple lied. it will happen.
Does $30 really make that much difference?
(Honest question.)
Psychologically for a lot of consumers it does. I still don’t get why it works, but it does seem to. $299 seems much cheaper to most consumers than $329.
exactly why “under $100” works when the item is $99.99
Will be under $300 next yr when iPad mini 2 comes out 🙂
$229 like the $100 price drop in iPad 2
I watch it on my Apple TV, great quality, Apple is more than ready to became a TV network.
This might be the first “tablet” in the 7ish space done right.
I tried out a few 7 android tablets and the one thing that struck me was in portrait mode reading a website was a bit trying.
The iPad mini looks like it has solved the issue.
Ha Ha! To All those know it all fanboys who said that Apple would never make a IPad mini! I guess you don’t know everything! I’m excited that they refreshed the iPad (4th Gen) for the Christmas Shopping Season & not wait until March. Also, I hope they refresh the iPhone back to July with a new back casing that doesn’t scratch sooo easy! Way to Go, Apple!!!
When Phil started talking about the Mac Mini, and made the comment about “you knew something Mini would be talked about today” I laughed so hard.
IMO it was inevitable they would make a smaller iPad.
I don’t see any need for one personally, but they will sell.
Why iPad 2 still around but not the iPad 3? It just came out and now it’s gone.
I saw that… they should have killed the iPad 2 and sold the 3 in it’s place. Kinda odd the 3 had a shelf life of 6 months…
I was surprised by that as well. Actually, I expected them to drop the iPad 2, and only sell the iPad Mini and the 3rd *ahem* 4th generation iPad.
I assume that the iPad 2 still has the original 30-pin dock connector? If so, it really does not fit into the new lineup.
I expected the iPad 2 to disappear, leaving the iPad 3 (now 4), iPad mini, and iPad nano (iPod touch). The new big iPad was the big surprise – I was just expecting a dock connector upgrade.
Yes, but imagine if you were on HTC, MotoDroid, Sammy, LG, or one of the other has been’s refresh cycle: every 2-3 months a bigger, better, faster…er maybe make that just “newer”; don’t really know if they really are bigger, better or faster, but they sure look fast on TV, especially the ones that come with lighting coming out of them or the ones riding with the motorcycle girl. 😀