Microsoft CEO Steven Ballmer trumpeted the company's new Surface tablet on Thursday, classifying the device as a twofer that — unlike some of its competitors — can be used both for work and entertainment.
"I don't think anyone has done a product that I see customers wanting," Ballmer said Thursday on CNBC's "Squawk Box".
Microsoft is hosting an event for its new operating system, Windows 8, in New York City on Thursday. At the confab, the tech giant is also expected to show off its new tablet, which will hit store shelves on Friday. (Read More: Is Windows 8 the PC's Best Chance to Stay Relevant? )
Comparing Microsoft'stablet to those on offer from its competition, including Apple, Google, and Amazon, Ballmer touted the Surface's virtues just days after Apple released two new iterations of its market dominating iPad. (Read more: Apple Unwraps iPad Mini Along With New, Full-Sized iPad.)
Neither of those companies "has a product that you can use, that lets you work and play, that can be your tablet and your PC. Not at any of those price points."