“Not Deliberate” Says Google, On Google Finance Showing Apple Stock Chart For “Sell”

Do a search on Google Finance for the word “sell,” and Google returns the stock chart for Apple. Why? Some thought Google had rigged this as an “Easter Egg” or joke. However, Google says this isn’t so. In the first edition of this story, I could see no good reason why this was happening, something […]

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Apple Inc.  NASDAQ AAPL Quotes News Google Finance

Do a search on Google Finance for the word “sell,” and Google returns the stock chart for Apple. Why? Some thought Google had rigged this as an “Easter Egg” or joke. However, Google says this isn’t so.

In the first edition of this story, I could see no good reason why this was happening, something spotted by PFhub and which has since been noted by The Next Web and also a discussion on Reddit.

I’d seen a few comments that this was due to the Reuters-description that Google Finance shows for Apple having the word “sell” in it several times. Google tells us that is indeed the case, sending Search Engine Land this explanation:

This isn’t deliberate — our algorithms seem to be keying off of the words “sell” and “sells” in the description of this very popular stock symbol. We’re working on how to adjust things so it doesn’t happen anymore.

You can see an example of the root word “sell” appearing in the Apple description below:

Apple Inc.  NASDAQ AAPL Quotes News Google Finance 1

As I wrote in the first edition of this story, this explanation seemed odd. For example, Amazon’s page on Google Finance also has the root word “sell” in its description, including the exact word, unlike Apple:

Amazon.com Inc.  NASDAQ AMZN Quotes News Google Finance

But Google also said this:

The popularity of the ticker is indeed part of this, and why Apple in particular is coming up even though the word may appear in other stock tickers’ descriptions.

Sure, someone at Google could have made Apple appear for “sell” as a joke. Google has a long history of Easter Egg jokes. But as I wrote in the first edition of the story, having it also work for “sells” would make no sense, in terms of stock jargon.

By the way, “buy” brings up Best Buy, even though the company’s symbol is BBY. So does “buys.” So Google Finance is clearly using more than the exact stock symbol or exact name to decide when to show the stock quote for a particular company.

Postscript (8:22pm ET): Story updated and revised based on Google’s statement.

Postscript (10:39pm ET): Google no longer shows Apple for a search on “sell,” showing this instead:

Sell Google Finance Search 1


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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