iPhone 5S Reportedly Slated for March Production with June/July Launch
Following up on his report from last month, Jefferies analyst Peter Misek has released a new research report indicating that Apple's iPhone 5S is still in line for a launch in June or July of this year, with production beginning to ramp up in March.
Our checks indicate that preliminary builds for the iPhone 5S will start in March for a launch in June/July. As word of the earlier production schedule starts to spread, we believe we could see a slight slowing of demand CQ1 in anticipation of the new product launch and Apple will likely start curtailing channel inventory.
Misek notes that he has been seeing signs of two iPhone 5S prototypes currently in testing, although one could be the cheaper iPhone that has been the subject of a number of rumors in recent weeks. On the topic of that cheaper iPhone, Misek says that the device "looks close to being greenlit or may already have been" and offers some "likely specs" in order to help bring Apple's costs down:
Similar to the iPad mini, we expect a concentrated low-cost iPhone rather than a "cheap" one. Likely specs: polycarbonite case with 4" non-Retina display and no LTE. We believe a new low-cost iPhone would increase Apple's share, decrease [gross margins], but have little impact on [earnings per share].
Misek also directly addresses the iPhone with a 4.8-inch display mentioned in his earlier report, now saying that he is seeing no further signs of the device. He suggests that the form factor is for the iPhone 6 further down the road, but we remain skeptical about the likelihood of Apple making yet another change to the iPhone's resolution even two generations removed from the iPhone 5.
Finally, Misek comments on recent reports that Apple has slashed component orders for the iPhone 5 nearly in half in the first quarter due to "weaker-than-expected demand". Like a number of analysts, Misek casts significant doubt on the reasons for the dire claims, suggesting that lowered component orders are largely driven by an assembly bottleneck that has resulted in oversupply of components and projected ramping down of production leading into the iPhone 5S.
The original reports from Nikkei and The Wall Street Journal drew suspicion for their claims that Apple was planning to build 65 million iPhones this quarter before slashing its orders, an unrealistically high number considering expectations for sales in the range of 50 million units in the holiday quarter that coincided with the device's launch in most markets. The Wall Street Journal quickly removed the specific 65-million figure from its report, but uncertainty about the sourcing and accuracy of the associated claims persists.
Popular Stories
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. Subscribe to the MacRumors YouTube channel for more videos. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that...
Apple's upcoming iPad Pro models will feature "by far the best OLED tablet panels on the market," according to Display Supply Chain Consultants. Set to be announced on May 7, the OLED iPad Pro models will feature LTPO (a more power efficient form of OLED), a 120Hz ProMotion refresh rate, and a tandem stack and glass thinning that will bring "ultra-thin and light displays" that support high...
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
Best Buy today has discounted Apple's M1 iPad Air (64GB Wi-Fi) to a new all-time low price of $399.99 in the Starlight color option, down from $599.99. Best Buy says this deal will last through the end of the day, and it's only available in one color at this record low price. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a...
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
With iOS 17.5, Apple is adding a "Repair State" feature that is designed to allow an iPhone to be sent in for service without deactivating Find My and Activation Lock. The fourth iOS 17.5 beta that came out today adds a "Remove This Device" option for all devices in Find My, and using it with an iPhone puts that iPhone into the new Repair State. Right now, sending an iPhone to Apple to be...
Top Rated Comments
3g
3gs
4
4s
5
---5s.
(better camera), new chip, Colors- the best iPhone Yet.
Where I sign up to be an analyst?
iOS 7 is still the thing to watch out for however (for me at least)
I love my Apple products but I'm hatting AAPL as a stock right now :(