iOS Dominates Enterprise Mobility Market With 77% of Device Activations

iOS devices represented 77% of all mobile device activations in the enterprise market in the final quarter of 2012, with the top five slots all occupied by Apple devices, reports Good Technology's Device Activation Report.

enterprise1The company monitors smartphone and tablet devices activated among its enterprise clients, which include half of the Fortune 100. Apple devices occupied eight of the top ten slots, including all of the top five. iOS activations grew 8.5% year-on-year.

This quarter’s report showed a clear preference for iOS devices, which accounted for 77 percent of all activations and captured eight of the top ten spots on the most popular device list this quarter. While Android activations dropped 6.3 percent as compared to Q4 2011, they still accounted for 22.7 percent of all activations for the quarter, which were primarily driven by Android tablets. Windows Phone devices came in a distant third for the quarter, capturing just 0.5 percent of overall activations.

Apple completely dominated the tablet market with 93.2% of activations, with the Samsung Galaxy Tab taking a distant second place.

enterprise2
The financial services industry led enterprise device activations during the quarter, followed by business and professional services. Together, these two industries made up more than half of the activations reported in Q4.

Apple regularly emphasizes enterprise adoption of iOS in its earnings conference calls, repeatedly noting that nearly all of the Fortune 500 companies are piloting or deploying the iPhone and iPad for their users. Apple also maintains dedicated sections of its website promoting the iPhone and iPad for use in business.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forums: iPad, iPhone

Top Rated Comments

Mactendo Avatar
146 months ago
Whoa. Apple is doomed.
Score: 7 Votes (Like | Disagree)
0815 Avatar
146 months ago
selling my AAPL stock now, before it drops under $500 ..... I am sure some analyst was expecting higher numbers and this will cause the market now to crash.
Score: 5 Votes (Like | Disagree)
M-O Avatar
146 months ago
more good news, time to dump the stock!
Score: 5 Votes (Like | Disagree)
lowbatteries Avatar
146 months ago
selling my AAPL stock now, before it drops under $500 ..... I am sure some analyst was expecting higher numbers and this will cause the market now to crash.

I think you're a bit late for that ... stock fell well below $500 in January. Good news is bad for Apple, while bad news is good for Amazon. The market doesn't make any sense at all to me.
Score: 2 Votes (Like | Disagree)
spazzcat Avatar
146 months ago
DOOMED I say DOOMED!!!
Score: 2 Votes (Like | Disagree)
Michael Scrip Avatar
146 months ago


Here's a different spin on the same report from WSJ.

Report: Android Tablets Gain on iPads in Business Market ('http://blogs.wsj.com/digits/2013/02/26/report-android-tablets-gain-on-ipads-in-business-market/?mod=WSJBlog')

While technically true, this headline fails to paint an accurate picture of the data within the report.

What is an accurate picture of the data?

I read that article... and it said Android tablets rose in the enterprise from 2.7% in the first quarter to 6.8% by the fourth quarter 2012.

And some of the tablets on their list are the Motorola Xoom, Xyboard and the Kindle Fire. Some winners there, huh.

Both headlines are true:

Wall Street Journal says "Android Tablets Gain on iPads in Business Market" (to 6.8% of tablets)

And MacRumors says "iOS Dominates Enterprise Mobility Market With 77% of Device Activations" (with 93.2% of tablets)

I'm not sure why you're splitting hairs... the iPad news is more exciting than the Android tablet news :)
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...
maxresdefault

The MacRumors Show: Apple's iPad Event Finally Announced!

Friday April 26, 2024 8:31 am PDT by
On this week's episode of The MacRumors Show, we discuss the announcement of Apple's upcoming "Let loose" event, where the company is widely expected to announce new iPad models and accessories. Subscribe to The MacRumors Show YouTube channel for more videos Apple's event invite shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Apple CEO Tim...
ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...