BlackBerry’s U.S. Debut Marks Biggest Test of Comeback
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BlackBerry’s new Z10 smartphone goes on sale in the U.S. today, almost two months after its debut in other countries, putting the company’s turnaround plan to the test in its largest market.
Chief Executive Officer Thorsten Heins kicked off U.S. sales of the touch-screen device last night at a theater in New York’s Times Square. The event, which featured performances by rapper Ludacris and R&B singer Janelle Monae, marked the arrival of the Z10 at AT&T Inc. stores today. The phone will be offered by Verizon Wireless on March 28.