Fortune reporter Philip Elmer-Dewitt compiles sell-side and independent analysts forecasts on Apple. He has gathered 54 projections (31 Street analysts and 23 independents) that have an average of 6.19 million and medial of 6.21 iPods sold in the March 2013 quarter. This would be a decrease of 19% from last years 7.67 million.
CJ Takeaway: iPod unit sales have declined year over year since the June 2009 quarter or essentially since the iPhone 3G was announced. I am estimating 6 million iPods were sold with an average selling price of $165 (the December quarter’s ASP was $169). iPods would have generated almost $1 billion in revenue in the March quarter. While $1 billion is a good amount it is only $2.3% of my estimated total revenue for the company of $42.5 billion.
Source: Company reports and Fortune’s Philip Elmer-Dewitt
There is a fairly large range of estimates for iPods sold in the March quarter. The Street analysts tend to be on the higher side of forecasts while the independents tend to be below the average.
Source: Fortune’s Philip Elmer-Dewitt
Disclosure: My family and I own Apple shares
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