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Is Google Glass a World-Class Hoax?

The media just gushed over this supposed happenstance when really it was such an obvious publicity stunt.

April 26, 2013
Sergey Brin Google Glass

An extremely elaborate prank. That is what I've determined Google Glass is as the company begins to ship these loony glasses.

I've come to this conclusion based on a number of factors. The first clue is today's all-over-the-place coverage about how Eric Schmidt, who cannot maintain the joke, is cracking under the strain. Unable to keep a straight face, he said during a speech yesterday that Google Glass is "the weirdest thing." He also said that people will have to develop new norms, noting certain inappropriate uses. You know, like in the bathroom. Then there was some discussion about having to bob your head around like an idiot to get the glasses to do certain things.

That's when I finally confirmed that this is an elaborate ruse designed to humiliate the public while Sergey Brin, in what must be an attempt to top the most elaborate hoax in the history of mankind—Piltdown Man, laughs at us all.

Imagine a roomful of people with these glasses on, some reading Yelp reviews to themselves, some making movies of themselves, and some making movies of the people making movies themselves. Others are taking pictures while still others are trying to navigate the menu by jerking their heads around, winking, blinking, and rolling their eyes in various patterns. Does anyone but me see this as overt insanity? It's like a scene that should have been in Woody Allen's Sleeper.

This begins to take on epic gag proportions—something Brin's life has been leading to. And he is the obvious perpetrator of this, let there be no doubt.

While Brin is not the only prankster in this crowd, he's their leader. I recall, some years back, Eric Schmidt giving a speech to some college kids. It was shown on C-Span or one of the university networks. As Schmidt plowed through the PowerPoints, he complained that he had to be careful because the practical jokers in the company executive suite were always getting a hold of his presentations and jiggering them up with embarrassing slides to humiliate him.

Then there was a picture floating around the Internet of Brin in a dress pulling some gag. I'm sure there was a big laugh at someone's expense.

These glasses are the topper. Everyone who thinks this tech geegaw is great gets to humiliate himself by wearing these glasses and looking like an escapee from a Borg "sig" at the last Star Trek convention.

I first became suspicious about the whole ploy after two ludicrous chance encounters with Brin. The first was last year when Scoble caught Brin with the glasses on. Scoble made a huge public fuss about it. His reward was an early device and an apparent wink. The second was the outrageous meeting on a New York subway with Noah Zerkin, who happens to be a big proponent of wearable computing devices. Coincidence? I think not!

Exactly why Brin, who has two 767's in the Google hangers and is worth billions of dollars, is riding the subway was never questioned. The media just gushed over this supposed happenstance as if it is an everyday thing. It was such an obvious publicity stunt.

Brin is clearly bored and this is his idea of an elaborate joke. I think Eric Schmidt sees that it's completely out of control and he wants no part of it, hence why he is slowly backing away from the whole thing.

At some point there will be a big reveal, though it may be a while away if Brin has his way. The Piltdown Man hoax ran for 40 years. Let's hope this Google Glass insanity ends sooner than that.

Happy head-bobbing, suckers!

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About John C. Dvorak

Columnist, PCMag.com

John C. Dvorak is a columnist for PCMag.com and the co-host of the twice weekly podcast, the No Agenda Show. His work is licensed around the world. Previously a columnist for Forbes, PC/Computing, Computer Shopper, MacUser, Barrons, the DEC Professional as well as other newspapers and magazines. Former editor and consulting editor for InfoWorld, he also appeared in the New York Times, LA Times, Philadelphia Enquirer, SF Examiner, and the Vancouver Sun. He was on the start-up team for C/Net as well as ZDTV. At ZDTV (and TechTV) he hosted Silicon Spin for four years doing 1000 live and live-to-tape TV shows. His Internet show Cranky Geeks was considered a classic. John was on public radio for 8 years and has written over 5000 articles and columns as well as authoring or co-authoring 14 books. He's the 2004 Award winner of the American Business Editors Association's national gold award for best online column of 2003. That was followed up by an unprecedented second national gold award from the ABEA in 2005, again for the best online column (for 2004). He also won the Silver National Award for best magazine column in 2006 as well as other awards. Follow him on Twitter @therealdvorak.

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