Facebook and LinkedIn earnings had Wall Street buzzing about social media and mobile this week. But investors may not want to ignore less cool Microsoft, say analysts.
Facebook generated excitement last week when its earnings release showed growth in mobile ad revenue and got investors excited that its mobile strategy is starting to pay off.
"The migration from desktop to mobile looked like a threat a year ago," Kevin Landis, CIO of Firsthand Funds, told CNBC. "Now it looks like it plays to their advantage, particularly when you bring in the idea of new Facebook Home."
With more than 1 billion people already socializing and few competitors, Facebook can build something "really awesome," Landis said.
(Read More: Facebook 'Isn't Cool,' and That's Actually OK)