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Windows Phone Edges In on iOS, Android in Q1, Barely

While Google's Android and Apple's iOS held onto their spots atop the worldwide mobile OS market in the first quarter of the year, Microsoft's Windows Phone platform managed to edge its way into third place, according to new data from IDC.

By Angela Moscaritolo
May 16, 2013
Best Smartphones

While Google's Android and Apple's iOS continued to dominate the worldwide mobile OS market in the first quarter, Microsoft's Windows Phone platform edged its way into third place, according to new data from IDC.

Android and iOS combined for an overwhelming 92.3 percent of all smartphone shipments during the period, the research firm said. Android remained the undisputed leader of the market, increasing its share to 75 percent in Q1 2013 from 59.1 percent a year earlier.

On the other hands, iOS landed at No. 2, but posted a year-over-year decline in market share, dropping from 23 percent a year ago to just 17.3 percent last quarter.

"Underpinning the worldwide smartphone market is the constantly shifting operating system landscape," Ramon Llamas, research manager with IDC's mobile phone team, said in a statement. "Android and iOS accounted for more than the lion's share of smartphones in the first quarter, but a closer examination of the other platforms reveals turnaround and demand for alternatives."

Notably, Windows Phone earned the largest year-over-year gain among the leading OSes, and beat out BlackBerry for the third spot. The Microsoft platform grabbed 3.2 percent of the market, up from 2 percent in the year-ago quarter, according to IDC. Much of Windows Phone's increase can be attributed to Nokia, which accounted for 79 percent of all Windows Phone shipments during the quarter.

"Windows Phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia," Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker, said in a statement. "Given the relatively low volume generated [7 million], the Windows Phone camp will need to show further gains to solidify its status as an alternative to Android or iOS."

Meanwhile, No. 4 BlackBerry's share dropped to 2.9 percent from 6.4 percent a year ago. But this decline "masks the progress that the company has made since then," IDC said. In its first quarter of availability, BlackBerry shipped more than a million units running its new BB10 platform, which IDC called a "significant breakthrough" for the Canadian phone maker.

Linux rounded out the top five, grabbing 1 percent share, down from 2.4 percent last year.

Back on the iOS front, IDC noted that worldwide iPhone demand still "remains strong worldwide" despite the fact that iOS hasn't undergone any radical changes since debuting in 2007. That could soon change, however, with the introduction of iOS 7, which is expected to be unveiled at Apple's Worldwide Developer's Conference next month.

Smartphone OS Share Q1 2013

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About Angela Moscaritolo

Managing Editor, Consumer Electronics

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

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