By The new Xbox - Microsoft's next-generation console - is set to be revealed this week (May 21) at 6pm UK time in an Apple-style press conference being held at Microsoft's campus in Redmond, Washington.
The announcement of a new system makes for an anticipated evening, but with the event being so close to the E3 gaming expo in early June, how much will Microsoft actually show?
We look at what we can expect from this week's 'Xbox: A New Generation Revealed' event.
> PS4, new Xbox: All the rumours you need to know on next-gen hardware
A name - but what is it?
The PlayStation 4 name was predictable because of its logical progression from previous consoles, but the name of the new Xbox isn't quite so straightforward.
The frontrunner is simply 'Xbox'. It's a simple, Apple-like naming convention that's already a widely-used shorthand for the current console, and should mean it's widely adopted by the mainstream.
Of course, there's the issue that it's named the same as the original Xbox console released in 2001, but aside from a jarring Wikipedia entry or two, this shouldn't cause much confusion.
Other recently-touted names are Xbox Fusion and Xbox Infinity.
Elsewhere there's Xbox 720 - which is double the number of the Xbox 360 - and Durango, which has been the in-development codename but will almost definitely change come release.
Will it be always online?
The elephant in the room will be the issue of whether the console will require an always-online internet connection to play games and services.
The debate has seen months of rumours, and has even resulted in an outspoken creative director resigning over his opinions on always-online negativity.
Microsoft would be foolish not to address these rumours head on during its unveil, clarifying the console's position once and for all.
In terms of what to expect in this area, the latest rumour suggests that certain features such as single-player titles, Blu-ray playback and watching live TV will be available offline.
It's also said that whether games will be playable offline will be dependent on the publisher, rather than a strict, console-wide enforcement.
A focus on services
The new Xbox has been suggested to not only be focused on games, but is a set-top box designed for streaming and downloading movies, music and TV content.
One rumour says there will be live TV playback, while another suggests DVR-style recording.
Elsewhere, it's suggested that Xbox Live Achievements and friends lists will be revamped, adding more flexible rewards and Twitter-style following.
It may also see the debut of the much-rumoured Xbox TV, which was recently said to be looking to create original content, and finance a new season of cult sci-fi show Heroes.
Games won't dominate the conference
Microsoft has said its full lineup of games won't appear until its E3 press conference in June, suggesting that the unveil will be mainly focused on the console and services.
This will ensure that console features will gain the most attention, although you can also expect a few heavy-hitting games in attendance.
Call of Duty: Ghosts, which will be the first next-generation game in the series, will make its debut appearance at the briefing.
EA is also rumoured to have an exclusivity deal in place with Microsoft next generation, so maybe we'll see an appearance of Battlefield 4 as well.
We could also see a few first party unveils, such as the rumoured Forza Motorsport 5, Project Gotham Racing 5, Ryse and possibly some new properties.
A new Kinect, but a familiar controller
Kinect is said to be at the heart of the console, with a report saying it must always been plugged in for the console for it to operate.
The next-generation motion sensing camera is said to be far more advanced, with a higher resolution tracking up to six users at a much closer range, and featuring a standing and sitting mode.
It should also detect more joints, eye movements and offer Siri-like voice functionality.
As for the controller, it's unlikely to be different to the Xbox 360, and won't feature a touch screen as seen with the PS4.
A report has suggested it will be slightly smaller, and while stripes have been said to be part of the design, it's likely this is a feature for development kits only.
What not to expect
As previously mentioned, don't expect too many games, especially as Microsoft's E3 press conference will be just weeks away.
A price or a date also won't be revealed. However, the biggest rumour in this area is the idea of two price points, one that's subsidised by a subscription model, and that it would launch in November.
What do you think Microsoft will announce this week? Add a comment to the space below!
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