PHILADELPHIA--(BUSINESS WIRE)--Artisan Mobile, creator of the industry’s first Mobile Experience Management (MEM) platform, today announced that its platform’s instant publishing feature lets brands make improvements to their native mobile applications in real-time. When brands make changes to the look and feel of their apps, they do not have to re-write code or re-submit their apps to the app store for approval, eliminating the need for consumers to continually update the apps on their iPhones and iPads. Now, brands can quickly make a change to their apps and then instantly publish these changes to all of their customers. Consumers can automatically experience the latest updates when they open their apps, and companies can rest assured that all of their customers are experiencing their latest and greatest app enhancements.
During hearings on Capitol Hill yesterday, Senator John McCain jokingly asked Apple CEO Tim Cook, “Why the hell do I have to keep updating apps on my iPhone all the time?” Senator McCain is not alone in his frustrations. In a recent Artisan survey, the results of which will be published shortly, almost 30% of iPhone users find having to update their apps annoying, while 58% would be happier if apps were updated without any effort on their part.
Until now, each time brands make changes to a native mobile app, they had to write new code, re-submit the app to the app store, wait for approval from the app store, and then wait for individual users to update their apps. Even simple modifications – changing a line of copy, updating an image, or changing the app’s background color for St. Patrick’s Day – cause that aggravating update icon on iPhones to appear. Artisan eliminates these time-consuming steps, reducing the app management and optimization process from weeks to minutes.
"We enable companies to publish changes to their apps in real-time, and we remove the necessity for consumers to continually update applications on their devices,” said Bob Moul, CEO, Artisan. “With Artisan, testing, modifying, and analyzing native apps is now as simple as editing a website. Our instant publishing feature lets brands do their jobs more effectively, removes consumer irritations, and helps provide more compelling app experiences that drive engagement, loyalty, and revenue.”
Artisan’s sophisticated, patent-pending technology renders the user interface of a native mobile application dynamically from the cloud. Its MEM platform creates a single environment in which rich mobile experiences can be can be managed without having to write code, recompile, or resubmit to app stores. Products on the platform include:
- Artisan Optimize: Test and modify the user experience of native mobile apps
- Artisan Analyze: Understand and track every page view and app event
- Artisan Create: Design and build the user interface of new native mobile apps
- Artisan Personalize: Segment and target audiences with personalized app experiences
For more information on Artisan, please visit www.useartisan.com.
About Artisan
Artisan is the creator of the industry’s first Mobile Experience Management platform. Artisan significantly accelerates the path to user engagement and creates new opportunities for business growth. By bringing the capabilities of online Customer Experience Management and Web Marketing Optimization to the mobile app world, Artisan helps organizations drive mobile adoption, retention, conversion, and revenue. Artisan is venture-backed by FirstMark Capital and is proudly located in Old City Philadelphia.