A Surfer’s View of Apple’s Operating System
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June 14 (Bloomberg) -- When I heard the announcement thatApple Inc. had chosen to name its new operating system afterMavericks, one of the most dangerous and storied surf spots onEarth, I was rather intrigued.
As the former online editor of Surfer magazine in the late1990s, I was proud of my Mac geekdom, pasting “Made with a Mac”at the bottom of our first homepage in 1995. Apple noticed,taking out at least one full-page Wall Street Journal ad thatused Surfermag.com to tout the Mac’s coolness. Apple has sincetapped surfing in innumerable ways to sell its products.