iTunes Radio to Debut in September with Multiple High-Profile Advertising Partners
Apple's iTunes Radio will debut in September with a number of brand partners including McDonald's, Nissan, Pepsi, and Procter & Gamble, reports AdAge. Under the terms of the deal, Apple's launch partners will get exclusive ads within their industries through the end of 2013.
The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12 month advertising campaign to run within the streaming music service for each of the participating brands.
First introduced at WWDC, iTunes Radio is Apple’s upcoming Internet radio service that functions similarly to Pandora, offering up personalized radio stations based on artist or song selections.
iTunes Radio is free, but is supported with both interstitial audio and video ads along with standard mobile ads. iTunes Match subscribers, however, can enjoy an ad-free experience.
Advertisements on iTunes Radio will come in three forms: interstitial audio and video ads and "slate" ads; interactive display ads that will take over whatever screen the consumer is using. That includes iPhones, iPads, all desktops and laptops loaded with iTunes (including Windows PCs) and Apple TV, the Apple device that brings Internet connectivity and apps to TVs.
iTunes Radio listeners will hear one audio ad every 15 minutes and will see a video ad each hour. While initial ads will run on all devices, advertisers will later be able to target ads to specific devices. Launch partners will also have the opportunity to create sponsored stations that have fewer ads than standard radio stations.
According to reports, Apple's iAd staff is responsible for securing the advertising deals that support the streaming music service. iTunes Radio represents a new opportunity for iAd, which was originally envisioned as a way to help developers earn money on the iOS platform. iAd has been historically unsuccessful in terms of attracting both developer interest and revenue, but with the new audio ads, Apple will be able to keep 90% of the money it earns instead of shelling out a large portion to developers.
iTunes Radio is bundled into iOS 7 and will likely debut during Apple's September 10 iPhone event.
Popular Stories
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
With the 10th anniversary of the Apple Watch approaching, we thought it would be fun to take a look back at an interesting bit of Apple Watch history. After the Apple Watch was announced in 2014, and before it became available in 2015, Apple sent out custom Apple Watch iPad demo kiosks to retail stores. The Apple Watch and iPad units used for these devices were specially designed, had custom ...
While Apple's upcoming iPad Pro models have been expected to feature the M3 chip for over a year, recent reports have unexpectedly suggested that the new devices will instead feature the as-yet-unannounced M4 chip. Subscribe to the MacRumors YouTube channel for more videos. Last week, Bloomberg's Mark Gurman said that he now believes there is a "strong possibility" that the upcoming iPad Pro ...
An in-depth Bloomberg report today resurfaced General Motors' decision to replace Apple CarPlay with its own software. Last year, GM announced that it planned to forgo Apple CarPlay in its new electric vehicles, starting with the 2024 Chevrolet Blazer EV. Instead, the automaker introduced a proprietary infotainment platform, aiming to control and customize the digital experience within its...
Just over six months ago, Apple supply chain analyst Ming-Chi Kuo said the likelihood of a new Apple Watch Ultra being released in 2024 was "decreasing," but it now sounds like there will be an Apple Watch Ultra 3 this year after all. In a direct message shared with MacRumors today, Kuo said that while the Apple Watch Ultra will be updated this year, the new model will have "almost no"...
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Top Rated Comments
Well then it's not Pandora, is it? It's a jailbroken hack to steal free streaming.
Why would someone with low cap data plans be streaming audio when not on wifi to begin with?
Those are canned radio stations. You have no choice of songs. iTunes radio is customized for you alone. You can choose music and skip songs you don't want to hear. It's a big difference.
It isn't free. The price you pay is that you spend some of your time listening to advertisements that are paying for the bandwidth you use.
That sounds fantastically horrible and completely wrong. Are we sure this is correct?
I'm an iTunes Match subscriber so I'll never see or hear these ads, but wow.