Lenovo, Taking Page From Apple, Chases Samsung in China
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Taking a page from the playbook of Apple Inc., a company it’s already beaten in China smartphone sales, Lenovo Group Ltd. is counting on a chain of retail stores to help it surpass leader Samsung Electronics Co.
The outlets offer the gleaming glass and wide counters found at Apple shops, with phones and tablets sitting on tables for customers to try out. Lenovo’s Solution Center takes the place of the Genius Bar, and staff look trim and neat in black polo shirts instead of Apple’s blue Tees.