Counterpoint Technology Market Research's latest survey shows that 30 million smartphones were sold in China during August. China’s smartphone market has now blown past the U.S. since it is almost three times larger after just matching it last year. (Note that my family and I own
Smartphones represented 91% of all phones sold, an all-time high. Additionally Counterpoint estimates that China’s 91% penetration rate is higher than the 87% that the U.S. reached during the same month.
Source: Counterpoint Monthly Market Pulse August 2013
Android captured 96% of the market
Led by Others at 45% (a lot of low-cost vendors such as Xiaomi and a number of which won’t survive two years from now), Samsung at 15%, Huawei at 11% and other Chinese vendors Android had a 96% share of the smartphone market in August.
The domestic vendors had over 75% share due to sub-$200 smartphones being the product of choice and being reinforced by operator subsidies shifting to low and mid-priced handsets.
Source: Counterpoint Monthly Market Pulse August 2013
Anticipation of a lower priced iPhone significantly hit Apple’s sales
Counterpoint has Apple barely showing up at 1% share due to people waiting for the new iPhones to be announced. IDC has Apple’s share at about 6%-7% and Kantar which has measured market share in “Urban China” had Apple’s share at 20.8% in August on a three month rolling average. Apple’s share will increase with the 5c and 5s now being available, and months earlier than previous new iPhone launches. However with the 5c not priced anywhere close to the sweet spot of the Chinese market its market share will rebound but probably not become one of the top 3 vendors.
Source: Kantar Worldpanel ComTech survey
I have developed a Google Doc that has subscriber numbers for China Mobile, China Telecom and China Unicom available at this link.
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