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9 Ways Apple Can Make the iPad Exciting Again

The iPad is the world's most successful tablet. That also makes it a little boring. What can Apple do to jazz it up on October 22?

By Sascha Segan
October 18, 2013
iPad Video Leak

I'm bored with the iPad.

Apple's breathtakingly successful tablet is the standard for all tablet computing. Outside China, its sales eclipse all other tablets. Its array of spectacular third-party apps brings everyone to the table, whether it's a four-year-old playing Toca Boca games, a writer working in Pages, or a business processing payments with Square. It's our Editors' Choice for large tablets, and an easy recommendation for almost everyone.

But when you're this successful, you don't want to disrupt yourself. You may not feel like you need to; the most successful competitors, like the $229 Kindle Fire HDX($179.99 at Amazon) and all of those no-name Chinese tablets, are down at price levels with which Apple doesn't want to compete. Apple wants to deliver more value for more money.

Still, there are ideas from Android and Windows tablets that I'd love to see Apple steal and perfect. Right now, those two tablet ecosystems are brimming with experiments; at the high end, they're both mostly held back by system instability and consumer confusion over whether apps will run on tablets. When Tuesday comes around, I'd like to see some of these ideas find purchase on the Yerba Buena stage. I probably won't get all of them, of course.

I'm going to try to avoid the boring predictions here. Yes, we need to see a Retina iPad mini, tablets with the A7 processor, and a slimmer 10-inch iPad. Maybe it will come in colors. All that stuff is table stakes. Now let's play the real game. How about these apples?

A $269 Retina iPad mini. Oh, Amazon would weep. It'll never happen. Moving on.

Two-window multitasking. The iPad is Apple's low-end laptop, and it now has a solid array of productivity software in Pages. As I've been using more Android and Windows tablets - especially Samsung's Galaxy Note series and some new Windows 8.1 tablets - I've grown used to the comfort of splitting a 10-inch screen between a Web browser and Evernote, for instance. The iPad could take a leap forward in productivity by letting you do two things at once. In fact, give me windows and I'll replace my old Macbook at home with an iPad instead of buying a new Ma … oh. Right.

A great wraparound keyboard case. Also on that "low-end laptop" tip, I've been impressed both by the Microsoft Surface's Type Cover and by the detachable, magnetic, wireless keyboard on the Sony Vaio Tap 11. The iPad isn't a toy, it's a powerful computer, and a few ergonomic tweaks can let it be used more easily as a primary PC.

Kinect-like gestures. Why do we have to touch this thing at all? Maybe Apple won't go with the keyboard case. Maybe Apple will steal a march from Samsung and, earlier, TI, and come out with the first mobile device with truly usable Minority Report gestures. 

Ports. Also on the list of laptop features the iPad won't get, it would be nice for the iPad to get expandable memory or a USB port. Here's a compromise: how about we put an SD card slot and a USB port on that nice wraparound keyboard case, sell it for $100 and call that a day. 

A radical new battery technology. The reason the iPad 4 is thicker than the iPad 3 is because it needed a larger battery to support that high-res screen. Over the past year, we've been seeing high-res tablets arrive in thinner, lighter form factors thanks to lower-power screens and processors. But for a few years now, we've been hearing about new, experimental battery technologies: the University of Illinois' new Li-Ion system, for instance or lithium-sulfur. Apple probably won't be the first to bring this to market (I'm betting on LG, as they make batteries), but it would be awesome if it did.

Much better iCloud synchronization support. Developers have wanted this for years now. The idea is that application data should auto-sync through iCloud between Macs, iPads, and iPhones. You should be able to work with, or play, anything you want on whichever device you have, seamlessly. Apple has been promising this since iOS 6, but simply hasn't been able to make it work. Dropbox won't sync application databases, so there's no real solution here. 

Broad Touch ID support. The new tablets will probably have Apple's Touch ID fingerprint sensor, which is used to unlock the device and make purchases. But Touch ID is just waiting for an API that would make it a universal password replacement. (This doesn't have to be insecure; apps would just ask the Touch ID API for a "yep" or "nope," like it's Jim Dalrymple or something.) I strongly suspect this is coming in iOS 8 next year.

No rear camera. Apple needs to step up and stop people from looking like idiots. It's in everyone's best interest.

Am I not thinking big enough? Has reviewing too many phones cramped my imagination? Suggest more more pie-in-the-sky ideas in the comments.

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About Sascha Segan

Lead Analyst, Mobile

I'm that 5G guy. I've actually been here for every "G." I've reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also write a weekly newsletter, Fully Mobilized, where I obsess about phones and networks.

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