Apple’s Russia Push May Fizzle on Price as IPhones Go Global
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Apple Inc.’s push to win users in Russia, one of the countries where the latest iPhones went on sale today, may fall short as the new model has a major drawback: it’s still too expensive.
Six years after the iPhone’s introduction, Apple’s share of Russia’s smartphone market is hovering at about 8 percent as the device is too pricey for all but the wealthiest of the country’s 143 million people. Samsung Electronics Co. has grabbed more than 50 percent of Russian sales with its cheaper devices running Google Inc.’s Android software.