Following its mobile phone report earlier this week, research firm IDC has published its estimates of tablet shipments for the fourth quarter of 2013, showing that Apple continues to lead the market with roughly one-third of all shipments.
Worldwide tablet shipments in 4Q13 in millions of units (Source: IDC)
Apple's share of the market has generally declined over the past two years amid the proliferation of low-cost Android tablets, particularly unbranded "whitebox" devices in the Chinese market. The holiday quarter with refreshed iPads did, however, allow Apple to raise its share of the market to 33.8 percent from 29.7 percent in the previous quarter.
Apple once again led the worldwide market for tablets, shipping 26 million units during the quarter, up from 14.1 million the previous quarter and 22.9 million in 4Q12. While the quarter represented the company's most successful on record, its year-over-year growth of 13.5% was well below the industry average. The numbers bring into focus the challenges the company faces as it attempts to grow its tablet business in markets outside of its traditional mature-market strongholds and in the face of continued success from competitors both large and small.
Apple saw its worldwide tablet market share for the quarter grow to 33.8%, up from 29.7% in the third quarter but down from its 38.2% share in the fourth quarter of 2012.
Apple's iPad shipments (red) and share of worldwide tablet shipments (blue) for 2Q11–4Q13 (Source: IDC)
As always, it is important to note that IDC's numbers track shipments instead of sales, and thus how many shipped devices are making their way into consumers' hands remains unclear. IDC's figures are also estimates, as most companies do not release their exact tablet shipment data and thus research firms must rely on supply chain data and calculations from information that is made public by manufacturers to build their estimates.
Yeah and around here there were all sorts of promotions going on Buy a Samsung phone and get a tablet for free by a Samsung TV and get a tablet for free sneeze and say "Samsung" at the same time and get a tablet for free. :)
This is a tired excuse.
Because NEVER has the iPhone 5s or 5c or 4s or 4 been offered for free. (http://www.idownloadblog.com/2014/01/02/best-buy-iphone-5s-125usd-iphone-5c-free/)
Or here. (http://venturebeat.com/2013/09/16/want-a-new-iphone-5s-or-32gb-5c-for-free-sprint-may-have-an-offer-you-cant-refuse/)
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...I've not see the other 66% in the wild. Not where I usually visit. Must be where I live?
It must be.
On college campuses, it's all iPads.
Everywhere else I travel, the coffee shop, various network TV stations, PEG TV stations, etc., it's all Android and Windows tablets.
Must be the area where I live. All I see are iPads, on planes, meetings, social events. Very few of the others.
Maybe it's shipped vs. sold & use.
The vast majority of tablets never go further than the home or car. Most are family consumption devices.
Shipped vs sold has been debunked thoroughly on this site. The majority of what people call Apple's "sold" number is in fact shipped. The only sales that Apple counts to end user are online, in Apple stores, and some education. So shipped vs sold is not a factor.
Must be the area where I live. All I see are iPads, on planes, meetings, social events. Very few of the others.
Maybe it's shipped vs. sold & use.
Yes. There are massive warehouses in the midwest where Samsung and others are storing tablets to make the market share numbers look better on macrumors.
Samsung starting to kick some butt in the tablet market! 85%!? Damn
Yeah and around here there were all sorts of promotions going on Buy a Samsung phone and get a tablet for free by a Samsung TV and get a tablet for free sneeze and say "Samsung" at the same time and get a tablet for free. :)
Not to say they don't have a good solution, but there was tons of promotions going on over the holidays that put a these in customers hands at a low to no cost. I wonder how much money they actually made in this segment?
I think I missed the part where competitors like Samsung actually announced their unit sales numbers.... oh wait, no I didn't, that never happened. All we know is that Samsung sold a total of 100M "Galaxy Devices" including low-end devices with the name "Galaxy" on them.
Tuesday April 30, 2024 10:44 am PDT by Joe Rossignol
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. Subscribe to the MacRumors YouTube channel for more videos. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that...
Apple's upcoming iPad Pro models will feature "by far the best OLED tablet panels on the market," according to Display Supply Chain Consultants. Set to be announced on May 7, the OLED iPad Pro models will feature LTPO (a more power efficient form of OLED), a 120Hz ProMotion refresh rate, and a tandem stack and glass thinning that will bring "ultra-thin and light displays" that support high...
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
Best Buy today has discounted Apple's M1 iPad Air (64GB Wi-Fi) to a new all-time low price of $399.99 in the Starlight color option, down from $599.99. Best Buy says this deal will last through the end of the day, and it's only available in one color at this record low price. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a...
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
With iOS 17.5, Apple is adding a "Repair State" feature that is designed to allow an iPhone to be sent in for service without deactivating Find My and Activation Lock. The fourth iOS 17.5 beta that came out today adds a "Remove This Device" option for all devices in Find My, and using it with an iPhone puts that iPhone into the new Repair State. Right now, sending an iPhone to Apple to be...
Top Rated Comments
This is a tired excuse.
Because NEVER has the iPhone 5s or 5c or 4s or 4 been offered for free. (http://www.idownloadblog.com/2014/01/02/best-buy-iphone-5s-125usd-iphone-5c-free/)
Or here. (http://venturebeat.com/2013/09/16/want-a-new-iphone-5s-or-32gb-5c-for-free-sprint-may-have-an-offer-you-cant-refuse/)
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It must be.
On college campuses, it's all iPads.
Everywhere else I travel, the coffee shop, various network TV stations, PEG TV stations, etc., it's all Android and Windows tablets.
Then again, most of my industry is PC based.
The vast majority of tablets never go further than the home or car. Most are family consumption devices.
Shipped vs sold has been debunked thoroughly on this site. The majority of what people call Apple's "sold" number is in fact shipped. The only sales that Apple counts to end user are online, in Apple stores, and some education. So shipped vs sold is not a factor.
Yes. There are massive warehouses in the midwest where Samsung and others are storing tablets to make the market share numbers look better on macrumors.
Yeah and around here there were all sorts of promotions going on Buy a Samsung phone and get a tablet for free by a Samsung TV and get a tablet for free sneeze and say "Samsung" at the same time and get a tablet for free. :)
Not to say they don't have a good solution, but there was tons of promotions going on over the holidays that put a these in customers hands at a low to no cost. I wonder how much money they actually made in this segment?