When Apple (AAPL 1.59%) reported that it sold 51 million iPhone units during its fiscal first quarter, investors were disappointed as they had expected that the company would do more along the lines of 55 million-56 million. That being said, while the units disappointed, the mix was extremely favorable as iPhone ASPs rose pretty significantly sequentially. This, at the very least, serves to allay any fear that Apple would see mix shift toward lower cost devices following the launch of the iPhone 5c.
With Apple on the cusp of launching a larger iPhone, and given that the high end flavors of these large phones tend to carry higher average selling prices, Apple could actually see some pretty meaningful share gains and average selling price uplift. Join Evan Niu, CFA and Ashraf Eassa as they discuss these results and what they may mean for Apple's future.
