![](https://img.etimg.com/thumb/msid-34073892,width-650,height-488,imgsize-64602,resizemode-75/.jpg)
The technology company, which was taken private by founder Michael Dell last year, has been transitioning to a more services-led approach, but in markets like India it is counting on its hardware to give it an edge.
“We can track where we get demand requests from on our website; more and more is coming from smaller tier-III and tier-IV towns. So that is where we want to focus. That’s the market to be won,” Krishnakumar told ET.
Dell currently has 200 exclusive stores in the country, a number it will grow to 400 by March 2015. Most of these stores will be based in smaller towns. The company has also started keeping a stock of laptops, so that computers can be shipped from Chennai as they are ordered. Previously, the company would assemble each laptop as it was ordered – which cut inventory but greatly increased delivery times. The company is also seeing increased demand from enterprise customers as the end of service for the Windows XP operating system drives more enterprises to upgrade their software and hardware simultaneously.
“The software refresh cycle is helping. The fact that the rupee has stabilised is also a positive. We were all forced to raise our prices last year and companies were scared of spending,” Krishnakumar said. “The professional PC market looks stronger overall, as business and governments adjust to a more favorable economic environment. We also expect to see the impact of XP migration to continue throughout 2014,” Isabelle Durand, principal research analyst at Gartner, said in a note on the PC market.
Discover the stories of your interest
The PC market in India has been struggling for the last few quarters.