The other follows Finnish composer Esa-Pekka Salonen. Salonen dreams up a new melody while shaving, before using The Orchestra — an iPad app he helped create in 2012 — to note it down, eventually performing the fleshed-out composition with the help of a real orchestra. The ads are the latest in Apple's "Your Verse" series. The first ad in the series, released in January, set shots of stormchasers, Bollywood dancers, and sumo wrestlers to a Robin Williams' voiceover taken from Dead Poets' Society to lend the campaign an aspirational air.