US Edition 
Apple banishes 'creepy' apps from App store
Apple has updated its App Store review guidelines ahead of the launch of the iPhone 6 and iOS 8
Apple has updated its App Store review guidelines ahead of the launch of the iPhone 6 and iOS 8, adding sections for HealthKit, HomeKit and TestFlight, and banning 'creepy' apps that serve no purpose.
The new guidelines highlight the most common issues that cause apps to get rejected from the App Store – ranging from inappropriate content to shoddy workmanship.
"We have over a million apps in the App Store. If your app doesn't do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted," the guidelines state.
"If your app looks like it was cobbled together in a few days, or you're trying to get your first practice app into the store to impress your friends, please brace yourself for rejection."
Apple said that apps using the HealthKit framework that store users’ health information in iCloud will be rejected. This should help to appease fears about health data security, following the recent leak of nude photos of Jennifer Lawrence and other celebrities from the iCloud.
It also said that HealthKit apps that share user data with third parties without user consent will be rejected, as will apps that provide diagnoses or treatment advice without providing written regulatory approval upon request.
Meanwhile apps using both the HealthKit and HomeKit frameworks must provide a privacy policy and must not use data gathered from home automation services for advertising or other use-based data mining.
"If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer's work, or manipulate the ratings) your apps will be removed from the store and you will be expelled from the developer program," the guidelines state.
Apple has produced a separate list of the most common reasons for app rejections, in the name of transparency. These include:
• Crashes and bugs
• Broken links
• Placeholder content
• Incomplete information
• Inaccurate descriptions
• Misleading users
• Substandard user interface
• Advertisements that do not follow the guidelines
• Web clippings, content aggregators, or a collections of links
• Repeated submission of similar apps
• Not enough lasting value