Sprint CEO Deploys ‘IPhone for Life’ Plan to Win Back Users
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Sprint Corp. introduced an “iPhone for Life” plan that lets customers get a new version of Apple Inc.’s smartphone every two years as it moves to win back customers lost to rivals including T-Mobile US Inc.
The service costs $70 a month and includes unlimited data, Sprint said on its website yesterday. Customers make no initial payment for the phone or related taxes on the device because they are essentially renting it, the company said.