Skip to main content

Microsoft rumored to finally drop Nokia name, could bring other branding changes too

Nokia Lumia 735
Image used with permission by copyright holder
Since the marriage of Microsoft and Nokia’s devices division, we’ve been expecting a rebranding, where the old Nokia name will be dropped and something new will take its place. According to a new leak, the decision making process about what name to use instead is nearly over, and for the next major Windows Phone releases, just Microsoft and Lumia branding will be used.

The news comes from a leaked internal document detailing Microsoft’s plan, but there’s no way to tell if it’s genuine at this stage. Additionally, if it is real, there’s also a chance the details within aren’t current. However, it does sound reasonable. Microsoft is probably keen to make Nokia’s Lumia smartphones its own, and the Lumia name is well-known in the mobile world, so why not make use of it?

Microsoft rarely talks about Nokia, and the name was almost entirely absent at its IFA 2014 press conference, where the Lumia 830 and Lumia 735 were both revealed. The one place the name could be seen was on the phones, but it may be for the last time. The rumor report states Microsoft will drop the Nokia name and replace it with Lumia and Microsoft co-branding for the next round of hardware releases.

Related: We go hands-on with the excellent Lumia 830

Additionally, we could be about to see some changes to the Windows Phone name too. Apparently, Microsoft could phase out the word “Phone,” leaving only Windows. At first glance, this could make things confusing – Windows Phone isn’t the same as Windows on the desktop – but it would fit in well with the already announced plans to merge all Microsoft’s operating systems together, right down to using a unified app store. These alterations are expected to begin with the introduction of Windows 9, but we could see Microsoft’s first Lumia-only phones announced before then.

Andy Boxall
Senior Mobile Writer
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
5 smartwatches you should buy instead of the Google Pixel Watch 2
The main workout screen on the Google Pixel Watch 2.

It's no secret that we weren't fans of the first Google Pixel Watch. However, Google heard all the criticism of its smartwatch debut and made amends, coming back with the Google Pixel Watch 2. Its second attempt was much better, adding strong performance, exceptional comfort, and a solid battery life to the fitness tracking of Fitbit. While it still has some issues, it's now a product we can recommend buying.

But just because it's now good doesn't mean there aren't alternatives to be had. There are a number of smartwatches that are better suited for those looking for a longer battery life, a focus on fitness, or a simpler experience. Some are just flat-out better. If you're considering buying a Google smartwatch, you need to know about these five smartwatches you should buy instead of the Google Pixel Watch 2.
Samsung Galaxy Watch 6

Read more
I compared Google and Samsung’s AI photo-editing tools. It’s not even close
A person holding the Samsung Galaxy S24 Ultra and Google Pixel 8 Pro.

The Samsung Galaxy S24 Ultra (left) and Google Pixel 8 Pro Andy Boxall / Digital Trends

Most phones nowadays are equipped with dual lens or triple lens camera systems and have powerful photo-editing tools baked natively into the software. This means most people have a compact photo-editing suite in their pocket every day.

Read more
The Galaxy Z Fold 6 and Flip 6 release date just leaked
Two Galaxy Z Fold 5 phones next to each other -- one is open and one is closed.

The Samsung Galaxy Z Fold 5 (left) and Galaxy Z Flip 5 Andrew Martonik / Digital Trends

Samsung is just months away from its next Unpacked event, where it will announce the previously teased Galaxy Ring alongside the next Galaxy Z Fold and Z Flip phones. The event, which could have the most number of devices launching at one Samsung event, is set a couple weeks ahead of last year's event.

Read more