Apple is expected to introduce new iPads next week. But how excited do people get about new iPads? Not nearly as much as they do about new iPhones.
That is the story told by a sampling of Google search queries made worldwide.
Interest in new iPhones appears to be high year-round and peaks around September, the time of year that new iPhones are typically introduced. Similarly, interest in new iPads also appears strong year-round, but considerably lower than that in the iPhone. It peaks around October, which is about the time that new iPads have been unveiled in the past.
Google’s keyword tool reports that there were 301,000 average monthly searches over the past year for the term “new iPhone.” Searches for the term peaked at 2.24 million in the month of September last year.
That is much higher than overall Google searches prompted by new iPads. Google’s keyword tool showed there were 135,000 average monthly searches for the term “new iPad.” Searches for the term peaked at 673,000 in October last year.
The search engine optimization team at The New York Times gathered this data with Google’s Trends tool and AdWords Keyword Planner.
That is not to say that interest in the iPad is low — 135,000 Google searches on average concerning new iPads is nothing to sneeze at.
For comparison, search queries about new models of Samsung’s Galaxy smartphone, which is a formidable rival to Apple’s iPhone, are much lower.
Google’s keyword tool shows that there were 14,800 average monthly searches for the term “new Samsung Galaxy” over the past year. Most notably, searches for the term peaked at 18,100 in September and October last year, around the time that new iPhones and iPads were introduced.
Google searches for Samsung products did not rise in February or March this year, around the time the new Galaxy S5 smartphone was actually introduced. They held steady at 14,800 searches in February and 12,100 in March.
Jaimie Abir contributed research and reporting.