Apple is still the most popular tech brand for US teenagers but while the younger generation is clamouring for the latest iPhone or iPad they're not excited by the Apple Watch.
The Piper Jaffray Fall 2014 Teen Survey — a twice-yearly study of 7,200 teenagers on everything from their favourite clothing brands to where they spend their allowance — shows that fewer than one in 10 teens (7%) of respondents are already sporting a smartwatch and just 16% are interested in buying an Apple Watch.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!