How Apple Can Enter The Console Gaming Market

In a report published Monday, JPMorgan analyst Rod Hall commented on recent reports that Apple Inc. (NASDAQ: AAPL) is planning "to take the wraps" off of a brand new set-top box, featuring Siri integration and support for a native App store.

Hall added that Apple will also provide developers with a new software development kit to write applications for the new device which may include Siri voice input, as well as the company's A8 processor found in the iPhone 6 line. In addition, the analyst noted that the device will also feature storage that goes "well beyond" the eight gigabytes found on the current hardware.

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"We believe that this opens the potential for Apple to compete in the console gaming market," Hall wrote. "The Console and PC gaming market is expected to be a ~$35 billion software market in 2015."

Hall concluded that Apple's new TV product is a "positive impact," as every 10 percent of share in the Console and PC gaming space equates to approximately 1.5 percent of additional earnings for Apple.

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