Apple Is Rushing to Increase Watch Supply, Finance Chief Says

Apple Is Doing a Spectacular Job: Holland

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Apple Inc. can’t keep up with early demand for its new watch though it’s trying to make sure there are enough products to ship by the end of June.

“The customer response for the watch has been great,” Chief Financial Officer Luca Maestri said Monday in an interview. “We are working very, very hard to catch up from a supply standpoint -- keep in mind this is not only a new product but it’s an entirely new category.”