Voices: It's Apple's world. We just live in it.

SAN FRANCISCO – Dozing on the couch on a lazy Sunday afternoon, barbecue potato chip crumbs steeped in tiny formations on my gray sweatshirt and a baseball game on TV, I was startled by my daughter Angela, 24, waving her wrist in front of me.

"Dad, I got one," she said, showing off a bright blue Apple Watch.

"Cool," I mumbled before asking her what she thought of it.

Shortly after she did, an Apple Watch ad popped up on the TV screen to underscore the point.

Even while on vacation, I can't escape Apple.

It's Apple's world. We just happen to live in it.

That fact was driven home Monday, when the world's most-valued company announced another sterling financial quarter: Record revenue and earnings that pushed the Apple machine to a market capitalization of about $800 billion with nearly $200 billion in cash.

As our tech columnist John Shinal pointed out the value of Apple is more than Google and Microsoft combined.

The Apple icon is seemingly everywhere -- as ubiquitous as software giant Microsoft was in the 1990s and IBM in the 1980s.

From dawn, when we awake to our iPhone alarm, to work, where Macintosh laptops are common in the publishing industry, to night, in which Apple ads frequently populate the broadcasts of sporting events, it's hard not to run across the familiar icon.

Throughout the day, whether at work or on vacation on the East Coast, I am reminded. Billboards. People intently staring at their iPhone screens, oblivious to the world around them. MacBook Pros in the laps of students at the University of Pittsburgh. Headlines in newspapers and on tech blogs. Ending the day with my iPhone on the night stand.

Someday soon, perhaps, we'll drive to work in our Apple car and watch those ads on an Apple-branded TV. The possibilities seem endless, with the iPhone as the hub of our digital house.

If that isn't enough, there are plenty of books and film treatments on Steve Jobs. Academy Award-winner Alex Gibney, the creative vision behind recent documentaries on Scientology and Frank Sinatra, has completed a doc on the Apple co-founder, and a major motion picture from director Danny Boyle and screenwriter Aaron Sorkin -- both Oscar winners -- is in the works.

Of course, I shouldn't be surprised. Apple has redefined the way the world communicates, gleans information and entertains itself.

Apple has done so – in a very visible way – by bridging the gap between less tech savvy individuals and products they might normally shy away from. Through design and ease of use, it managed to influence all age groups to try to use smartphones, tablets, music players and, now, wearables.

And, as Angela reminded me Sunday, Apple is about to become even more omnipresent. For the first time, an Apple product is being worn as a fashion statement.

The new Apple Watch just may be the latest example of tech zeitgeist intersecting with pop culture. Apple (previously with iPhone and, briefly, iPad), Google (Chrome and driverless cars) and Microsoft (Windows) all did it to varying degrees. Whether wearing Apple's smart watch captures a moment in time or is merely a passing fancy is secondary to the company's outsize role in our society.

Perhaps Apple's influence is simply a reflection of its status as the world's most valuable company and one of its most respected brands, according to an annual ranking from consulting firm Interbrand, "Every so often, a company changes our lives -- not just with its products, but with its ethos," said Jez Frampton, Interbrand's global CEO.

And with rumored new products – did someone say car and/or television? – Apple's impact could deepen. Jobs famously said he wanted his company's cleanly designed products to meld into a home, offering functionality as well as form. In fact, an early influence for the young Jobs were the Eichler-style homes in his old neighborhood. Visit many American homes and you're apt to see iPhones, Macs and iPads in seemingly every room. You might even spot an AppleTV.

I know Apple will never be too far away from me. Our home is filled with iPhones, MacBook Pros and, when my daughter drops in, an Apple Watch.

It's Apple's world, and we're all just part of it.

Swartz is USA TODAY's San Francisco Bureau chief