Facebook Helps IBM Clients Market to Users on the Social Network
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Facebook Inc. will offer marketing tools through IBM’s product suite to help advertisers reach specific groups of people on the social network with pitches.
Through International Business Machines Corp.’s Web-based Marketing Cloud, businesses will be able to use customers’ e-mails they already possess with Facebook’s Custom Audiences tool to target those people on the social network, said Blake Chandlee, Facebook’s vice president of global partnerships. The companies will also work together to build additional features for marketers.