The iPhone Company
Apple's financial dependence on the smartphone is increasing
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For all the attention Apple has received this year for its new smartwatch and music service, or rumors about an updated TV device and building a car, the company is increasingly dependent on the iPhone.
Since the handset was introduced in 2007, the company has never collected as large a percentage of its revenue from one product as it's doing now—even as new products and services are introduced. The device's position at the center of Apple's orbit will be on display Sept. 9 when Chief Executive Officer Tim Cook introduces new models at the Bill Graham Civic Auditorium in San Francisco.