Apple’s Q4 2015 results are in. Here are the highlights:
- $51.5 billion in revenue
- Net profit of $11.1 billion
- 48 million iPhones sold
- 9.8 millions iPads sold
- 5.7 million Macs sold
That’s a record quarter for the Mac, mind you.
The iPad stays on its downward trend, but the only new hardware released this fall in the line was the iPad mini 4. The iPad Pro’s launch will fall in Apple’s busy holiday quarter. Time will tell if Apple will highlight how the new model does. Are a lot of people holding out for the iPad Pro? Did the lack of an update to the 9.7-inch model supress sales, or is this just more of the same news from the iPad?
International sales accounted for 62 percent of the quarter’s revenue. This trend has been going on for some time, and it can’t be understated how important China is to the company. There are 25 Apple Stores in China, and Apple plans to get that number to 40 by mid-2016. There’s one huge reason why:
China revenue up 99%
— Six Colors liveblog (@sixcolorsevent) October 27, 2015
Tim Cook is happy:
Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams. We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.
Here are some charts outlining some of this. I may need to adjust the axis on that Mac one at some point soon.
Revenue: Q1 2013 to Q4 2015
iPhone units: Q1 2013 to Q4 2015
iPad units: Q1 2013 to Q4 2015
Mac units: Q1 2013 to Q4 2015
